Usage and AttitudeUsage and attitude studies investigate all aspects of the relationship between users and a specific product, service or market.
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It is only by understanding the consumers' needs, what they are doing and why, that you can deliver the right products and services to them in the right place at the right time. Usage and attitude studies have to recognise the fact that as markets have become more complex, and niche marketing more popular, so brand usage, habits and attitudes may differ according to different types of use or different user groups.
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Our usage and attitude studies can provide you with:
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Thus, for example one might wish to find out who is using e-commerce, who is planning to and why. This project would reveal the trends, identify current or possible future problems and meet the demand for related products.
"For our customers, we now have a much better understanding of where and why they purchase, and how open they are to changing these patterns."World Wide media Marketing Manager, Hewlett Packard |
Typical steps in obtaining this type of information include:
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Usage and Attitude Case Studies
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For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.
Calls may be recorded for training and quality purposes
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