Channel Partner Recruitment


channel partner recruitment


Many companies count on their Channel Partners to maximise their revenues, help them increase penetration into foreign markets or alternative business sectors, to raise their profile and promote their brand, and achieve high levels of recognition and customer satisfaction.


Sounds like quite a tall order? Sounds like a big risk? It is - and there is no guarantee of success when embarking on a Channel Partner Recruitment drive, particularly if this is your first indirect selling venture.


Your reputation is potentially at risk and the planning, research and selection phases are as crucial to your program as the correct Partner Management procedures further down the line.


Our Experience in Recruiting Channel Partners


Business Advantage has helped many clients all over the world recruit Channel Partners and specialise in finding the 'right fit'.


We can assist in:


  • Sizing the market - both in terms of your product portfolio and competitor activity
  • Sourcing and building a list of potential new partners
  • Profiling partners, gaining information on their expertise, that meet your criteria
  • Presenting your proposition to the potential partner and reviewing with them the engagement rules
  • Bringing the two parties together for partnership/alliance agreement discussions.




Download Free Whitepaper:

Growing your Business the Indirect Way


Growing your Business the Indirect Way free white paper download

Business Advantage also provides a full partner development service, for more on this see Distribution Strategies


Call +44 (0) 1689 873636 or email


Calls may be recorded for training and quality purposes