Brand Positioning and Strategy

How effective and consistent is your branding and messaging?


Brand Positioning and Strategy


Message Development


Using quantitative and or qualitative techniques Business Advantage can develop, test and enhance brand positioning to ensure that both the brand and messages has resonance with the target audience.


Brand and Messaging Audits


Business Advantage offers a range of services to help companies monitor and track the consistency of branding across customer facing websites for our clients and their channel partners. We audit online branding and advertising to ensure that it adheres to brand guidelines in terms of design, image and product and company messaging. Business Advantage has developed a number of tools and innovative ways to display and monitor results. Our clients have used this service both as a one-off project and following initial benchmarking as an ongoing quarterly exercise.


Search Engine Optimisation - Keyword Analysis


Business Advantage can identify and track key words used by our clients, their partners and competitors to help our clients with advertising planning, monitor effectiveness and calculate return on investment.


Some of the projects we have completed include:


  • identifying a list of keywords used by competitors
  • measuring competing sites in the target market
  • providing market coverage statistics
  • identifying Adwords and Pay Per Click campaigns
  • providing examples of competitors' ad copy
  • obtaining estimates of competitors' daily advertising budget


For further information, contact us on +44 (0) 1689 873636, or


Calls may be recorded for training and quality purposes