Case Studies by Sector

 

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INDUSTRY & TECHNOLOGY SECTORS
AEC
1456 Autodesk case study

Competitor Analysis

Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.

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Lead Generation

On the personal recommendation of another software company Enginsoft contacted Business Advantage (BA) to buy potential customer contact data and we prepared to call the potential clients ourselves.

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Business Services
1096 Canon case study

New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

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Channel Partner Research

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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CAD/CAM/PLM
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Market Study

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

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New Product Development

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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Competitor Analysis

Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.

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Competitor Analysis

Making significant additional investment in the Education sector, Autodesk required market intelligence tailored to the needs of their internal divisions.

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Usage and Attitude

HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.

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Customer Satisfaction

This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.

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Image and Awareness

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Customer Satisfaction

This study presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.

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Emerging Market Research

Business Advantage was initially selected because of Autodesk's endorsement through the over 200 market research projects they have completed for Autodesk.

   
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Digital Broadcasting
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Market Study

Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.

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Image and Awareness

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe, to measure the effectiveness of its communications strategy in the media and broadcast markets.

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Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for our client's professional customers to register into a specific support scheme.

   
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Education
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Competitor Analysis

Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.

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Image and Awareness

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Facilities Management
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Pricing Research

This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

   
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Financial Services
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Market Study

Business Advantage carried out a market study amongst companies trading in securities and bonds.

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Customer Satisfaction

Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.

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Healthcare
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Market Study

Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.

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How McKesson Monitors Customer Satisfaction

McKesson UK conducts annual customer satisfaction surveys with the business goal of monitoring and improving our customers' experience.

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IT
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Customer Satisfaction

This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.

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Customer Satisfaction

Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over many years.

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Market Study

This study investigated the background of, and attitude towards, the Global Investment Performance Standards (GIPS) and the UK Investment Performance Standard (UKIPS).

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Market Study

Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.

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Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for Sony's professional customers to register into a specific support scheme.

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Market Study

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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Market Study

The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.

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Usage and Attitude

To assist HP with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a three-stage research project involving desk research, some telephone interviews and focus groups.

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Competitor Analysis

IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.

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Image and Awareness

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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New Product Development

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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New Product Development

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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Channel Research

As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.

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Competitor Analysis

Making significant additional investment in the Education sector, Autodeskand required market intelligence tailored to the needs of their internal divisions.

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Market Study

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

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Competitor Analysis

Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.

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Pricing Research

This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

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Channel Research

Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.

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Market Study

Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.

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Usage and Attitude

Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.

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Manufacturing
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Image and Awareness

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

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New Product Development

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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New Media
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New Product Development

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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MIS Channel Research and Recruitment

MIS TV wanted to expand their reach in different parts of the world by recruiting suitable partners, to begin with in Argentina and Paraguay.

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Printing
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Usage and Attitude

HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.

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Usage and Attitude

HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.

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Usage and Attitude

Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers across the UK, France and Germany.

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New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

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Market Study

HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.

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Market Study

Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel. So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

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Channel Research

As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.

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Market Study

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

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Channel Partner Research

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

   
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Process Engineering
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New Product Development

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

   
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Telecommunications
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Employee satisfaction

The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.

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Data Building

Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.

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Testing Services
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Market Analysis

BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).

   
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