Project Examples

 

Examples of Projects carried out by Business Advantage in the Energy sector

 

Sustainable Design Market Analysis Europe

Electricity Supply Competitive Landscaping

Process and Power Sector Opportunity Analysis

Utility Sector Sales Development

Process and Power Major Account Profiling

Utilities and CAD Software Usage

Green/Clean Energy Company Profiling

 

Sustainable Design Market Analysis - Europe


Green building is the practice of increasing the efficiency of buildings and their use of energy, water and materials, and reducing impacts on human health and the environment through better design, construction, operation, maintenance and removal - the complete building lifecycle.

 

Geographical Coverage

 

  • Our client required research to gain an understanding of the sustainable design market across Europe, specifically in 12 of the European Union member states.

Objectives

 

  • The context of the research was focussed on the AEC industry, specifically building design and involved the interviewing of architects, civil engineers, drafters, technicians and other personnel within the building design process.

 

Research Outcome

 

  • The research gave our client an understanding of the market and the approach to meeting the EU energy directive across each member state, in terms of the following:
  • Typical work flows
  • Software tools utilised
  • Policies and enforcement
  • Standards/codes and adoption (new and existing buildings)
  • Energy calculation methods
  • Cultural and professional awareness
  • Future trends or expectations

 

Back to Top

 

Process and Power Sector Opportunity Analysis


Already a major software vendor in the building and plant equipment sector, our client now wished to better understand and analyse the opportunities that exist in the wider process and power sectors, such as Oil and Gas, Pharmaceuticals, Tobacco, Beverages, Utilities, Food Processing etc.

 

Geographical Coverage

 

  • USA

Business Advantage analysed the relative size (GDP), strength and growth rate of the various sub sector industries. We also researched IT spending trends within the industries, how much they were spending on design software, IT function outsourcing trends, the competitive landscape and any significant barriers to market entry.

Objectives

 

  • To ascertain which industries within the overall process and power sector our client should pursue, and which industries would be more difficult to penetrate

 

Research Outcome

 

  • The results of this project enabled our client to determine product, marketing and sales priorities and shape the development of the Process and Instrumentation and 3D Piping design solutions

 

Back to Top

 

Process and Power Major Account Profiling


Our client wanted to more precisely target key decision makers and influencers within the leading companies in the Process and Power sector. Business Advantage profiled 800 of the biggest companies. Through desk research we identified the top companies by revenue and then interviewed each organisation at multiple levels to obtain details of relevant contacts and other marketing data.

 

Geographical Coverage

 

  • USA
  • Norway
  • Sweden
  • Finland
  • Denmark

 

 

 

  • Ireland
  • Germany
  • Netherlands
  • Belgium
  • UK

 

Objectives

 

  • To build a list of key influencers in the process and power sector and ascertain the following:
    • CAD/CAM software currently used for the process engineering field
    • Number of seats of software used
    • Software plans and timescales
    • Decision making processes in relation to software purchasing
    • Perceived product features/functions, value for money

 

Project Outcome

 

  • The completion of the in-depth profiles enabled our client to be more precise in their sales and marketing activities, leading to greater market penetration. The analysis of the data provided valuable insight into software purchase plans, decision making procedures and what matters most to end users and the contact data gave our client the ability to communicate directly with the decision makers in each company.

 

Back to Top

 

Green/Clean Energy Company Profiling


A leading supplier of Product Lifecycle Management (PLM) solutions needed to generate sales opportunities in the Green Energy sector. Clean or green energy is defined as sources of energy that are considered to be environmentally friendly and non-polluting, such as bio-fuels, solar power, wind power, wave power, geothermal power and tidal power. Generally energy from renewable sources such as biomass (refuse derived fuel), wind, or solar power.

 

Geographical Coverage

 

  • Spain

 

Objectives

 

  • To build a prioritised list of companies involved in producing equipment for use in green energy projects and understand the type of clean energy product or power generation/ transmission activity

Project Outcome

 

  • The completion of project enabled our client to expand their list of prospects and be more precise in their sales and marketing activities, leading to greater market penetration.

 

Back to Top

 

Electricity Supply Competitive Landscaping


A major electricity supplier in the UK wanted to understand their competitors usage and environment of in-house technical systems. Business Advantage profiled a number of UK energy suppliers and was able to gain detailed information on the environment, solutions used, the reason for choice of vendor and an overview of the tendering process used.

 

Utility Sector Telemarketing


Business Advantage conducted a sales development campaign involving utility companies to identify their business challenges and their interest in leading geospatial software vendors spatially based business solutions.

 

Utilities and CAD Software Usage


A leading CAD vendor commissioned Business Advantage to conduct in-depth profiling of electricity and water distribution companies to identify the companies CAD/CAM and GIS installations, in particular the vendor, the size of the installation, the decision making process and year of purchase.