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Case Studies by a Project Type

 

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SERVICE: MARKET RESEARCH
Channel Development   Channel Partner Research   Competitor Analysis   Hybrid Research	Image and Awareness   Market Analysis   Market Sizing and Trends   New Product Development	New Market Opportunities   Pricing Research   Qualitative Research   Quantitative Research	Satisfaction Studies   Usage and Attitude
SERVICE: CONSULTANCY
Distribution Strategies	Corporate Strategies
SERVICE: DATABASE SERVICES
Building	Cleaning	Enhancing
SERVICE: TELEMARKETING
Event Attendance	Target Name Research	Lead Generation

MARKET RESEARCH
Channel Development
	MIS Channel Research and Recruitment MIS TV wanted to expand their reach in different parts of the world by recruiting suitable partners, to begin with in Argentina and Paraguay.

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Channel Partner Research
	Copy Shop Definition Study Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.		Channel Partner Training As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.
	Partner Global Launch Communication Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.		Sony BPE Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.

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Competitor Analysis
	MOM 2005 Evaluation IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.		MEP Europe Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.
	Educational License Benchmarking Autodesk Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.		FM Retail Pricing Model Research This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.
	Piping Comp Customer Sat Autodesk wanted insight into what users perceived to be the most important features of piping design software.		Support Services Comparison Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.
	Market Position Evaluation Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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Hybrid Research
	Usage and Attitude Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.		Content Search Solutions Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.
	New Product Development Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.		Understanding LE LED market Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.
	Piping Comp Customer Sat Autodesk wanted insight into what users perceived to be the most important features of piping design software.		European Consultancy Research Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.
	Market Position Evaluation Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.		Market Opportunity Study Fire and Personal Protective Equipment BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).

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Image and Awareness
	Image and Awareness Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.		Hewlett Packard Workstations To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.
	Image and Awareness Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.		Online Focus Groups Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Market Analysis
	Market Opportunity Study Fire and Personal Protective Equipment BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).		Emerging Market Research Business Advantage was initially selected because of Autodesk's endorsement through the over 200 market research projects they have completed for Autodesk.

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Market Sizing
	Market Position Evaluation Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.		Sony BPE Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.
	Understanding LE LED market Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.		European Consultancy Research Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.
	DFA study HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.		3M The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.
	National Database Development Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.		Market Sizing Business Advantage carried out a market study amongst companies trading in securities and bonds.
	Copy Shop Definition Study Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.		Content Search Solutions Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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New Product Development
	New Product Development Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.		Understanding LE LED market Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.
	Content Search Solutions Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.		Piping Comp Customer Sat Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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New Market Opportunities
	Sony BPE Sony BPE (Broadcast And Professional Europe) wanted to assess the new market opportunities for producing equipment to run digital moving pictures and new media content.

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Pricing Research
	FM Retail Pricing Model Research This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

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Qualitative Research
	Partner Global Launch Communication Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.		Hewlett Packard Workstations To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.
	Usage and Attitude Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.		Content Search Solutions Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.
	Understanding LE LED market Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.		Piping Comp Customer Sat Autodesk wanted insight into what users perceived to be the most important features of piping design software.
	New Product Development Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.		Market Sizing Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.
	Market Position Evaluation Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.		Online Focus Groups Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Quantitative Research
	Copy Shop Definition Study Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.		Channel Partner Training As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.
	Image and Awareness Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.		Market Sizing HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.
	Market Sizing Business Advantage carried out a market study amongst companies trading in securities and bonds.		Usage and Attitude Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.
	Content Search Solutions Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.		Understanding LE LED market Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.
	Piping Comp Customer Sat Autodesk wanted insight into what users perceived to be the most important features of piping design software.		New Product Development Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.
	Support Services Comparison Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.		Market Sizing Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.
	MEP Europe Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.		Educational License Benchmarking Autodesk Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.
	Usage and Attitude HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.		Usage and Attitude HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.
	MOM 2005 Evaluation IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.		Employee satisfaction The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.
	Customer Satisfaction This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.		Customer Satisfaction Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.
	Market Sizing Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.		Market Sizing The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.
	Market Position Evaluation Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.		How McKesson Monitors Customer Satisfaction McKesson UK conducts annual customer satisfaction surveys with the business goal of monitoring and improving our customers' experience.

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Satisfaction Studies
	Customer Satisfaction Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.		Customer Satisfaction This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.
	Employee satisfaction The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.		Customer Satisfaction This study presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.
	How McKesson Monitors Customer Satisfaction McKesson UK conducts annual customer satisfaction surveys with the business goal of monitoring and improving our customers' experience.

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Usage and Attitude
	Usage and Attitude Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.		Hewlett Packard Workstations To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.
	Support Services Comparison Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.		Usage and Attitude HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.
	Usage and Attitude HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.		Usage and Attitude Business Advantage carried out a market study amongst companies trading in securities and bonds.
	Usage and Attitude Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.		Usage and Attitude HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.
	Online Focus Groups Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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CONSULTANCY
Distribution Strategies
	Copy Shop Definition Study Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

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Corporate Strategies
	Market Research Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

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DATABASE SERVICES
Building
	Building Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.		Building Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Cleaning
	Cleaning Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.		Cleaning Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Enhancing
	Enhancing Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.		Enhancing Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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TELEMARKETING
Event Attendance
	Event Attendance Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

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Target Name Research
	Target Name Research Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.		Target Name Research Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Lead Generation
	Lead Generation On the personal recommendation of another software company Enginsoft contacted Business Advantage (BA) to buy potential customer contact data and we prepared to call the potential clients ourselves.

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