Channel Partner Research

Do you need to find new channel partners? Are you providing them with enough information? Are you receiving feedback from them? These are some things that you should be considering when striving to achieve optimum sales performance.


channel partner research


Business Advantage help you to penetrate key market sectors that require specialist partner skills.


Business Advantage target and rank new channel partners based on agreed criteria. We evaluate potential partners to ensure that they meet your needs and effectively serve your target market.


Our recent article Channel Partner Recruitment looks at how to make a Channel Partner Recruitment campaign focused, accurate and cost effective.


Channel Partner research allows you to:


  • ensure you provide your resellers with the right level of support so that the benefits of your product/service are easily communicated to existing/potential clients to assist in positive buying decisions
  • develop long term working relationships, be selective in your choice of reseller and tie them into exclusive working contracts




  • make informed choices in your selection of channel partners and market entry decisions
  • obtain product feedback which can assist with New Product Development
  • benchmark your channel partners against your competitors' channel or your own criteria
  • assess your customers' satisfaction with your channel

"For our channel partners, we have a greater understanding of their margin expectations, and their sales empowerment needs."
World Wide media Marketing Manager, Hewlett Packard

Channel Research Case Studies


For further information, contact us on +44 (0) 1689 873636, or


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