Company Personnel


Chris Turner

CEO and Managing Director


Chris Turner has over 25 years marketing and management experience in the high-tech sector. Before forming Business Advantage in 1992 he worked for a number of leading companies including IBM, ITT and Honeywell. He gained first hand experience of the international distribution of CAD/CAM products - software, peripherals and services as the founding director of Datech (now part of Computer 2000). With Business Advantage Chris has also taken interim roles as the worldwide Marketing Director for an IT solutions company and as the Managing Director for a subsidiary of Lockheed Martin in France.


Chris has an undergraduate degree in Accounting and Business Studies and a Master's degree in marketing. He is a member of the Institute of Directors, the Chartered Institute of Marketing and the Institute of Direct Marketing.



Nicola Mansfield

Market Analysis Director


Nicola joined Business Advantage in 2002 and specialises in multiple method market and competitor analysis. Nicola and her team have developed a range of innovative market and competitor analysis techniques which have been successfully implemented for many of our leading clients in the Americas, EMEA and APAC.


Nicola gained over eight years experience as a Market Analysis Manager and Strategic Planning Manager in the telecommunications sector prior to joining Business Advantage.


Nicola has an MBA and a BSc Social Psychology, from the London School of Economics and Political Science. Nicola is a member of the Society of Competitive Intelligence Professionals (SCIP).


Sue Hannay

Research Services Director


Sue has worked in the international market research industry for over 20 years and was formerly an Associate Director of NOP (a large market research company in the UK, now part of GfK NOP). Sue has experience of a diverse range of market research data collection techniques, across a wide variety of different types of survey. Sue is a full member of the Market Research Society.


Sue has worked for Business Advantage since 1995 and has specialised in ICT research, particularly in technical markets. Her experience includes researching vendors, the channel and end users globally. Due to the complex nature of the markets Business Advantage studies, Sue's experience covers many multi-method projects, using creative ideas to resolve complex marketing issues.



Bill Gordon

Vice President, Business Development Americas & Asia Pacific


Bill has over 25 years sales, marketing and management experience in the high-tech sector. Prior to joining Business Advantage in 2013 he worked for a number of leading companies including Autodesk where he founded the Autodesk Africa office and managed the partner channel across Asia Pacific.


His career focus has been on driving growth at B2B tech companies. That deep direct experience enables him to understand and recommend market research, marketing, sales and business development strategies for Business Advantage clients.


Bill has an undergraduate degree in Political Economy of Industrialized Societies from the University of California, Berkeley and speaks both English and French.


For further information, contact us on +44 (0) 1689 873636, or