Data EnhancingHow valuable is your sales and marketing contact data? By enhancing your data you can increase its value significantly.
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The more information you have on your customers and potential customers, the better you will be able to target your marketing activities. The more characteristics you have data on, the more scope you have for identifying clusters of potential customers for whom differing marketing approaches may be more effective.
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The ProcessThe data enhancement process is divided into two stages which can, but do not have to, follow on:
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a) Electronic data enhancement
Provide us with your database in any format and we will match the records against other proprietary databases.
We will enhance matching records with additional data such as:
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b) Tele-enhancing
For any records that do not match above or where full information is not available electronically, Business Advantage's telemarketing teams can enhance your data with direct calls into the businesses, drilling down to find key contacts as required.
Your database is then returned to you with enhanced capacity for effective marketing. Any company records that don't match can be telemarketed by our specialist IT telemarketing team.
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Key Benefits |
Business Advantage |
Increasing the level of detail you hold for your prospects enables you to:
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We combine expertise in the IT and Telecommunications sectors and database marketing to help you extract maximum benefit from your prospect data. There is no more cost-effective way to access data of this depth and accuracy.
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For more information contact us on +44 (0) 1689 873636, or info@business-advantage.com
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