Quantitative Research Methods

Business Advantage offers global telephone and web quantitative B2B survey capabilities.



Our projects range from individual country studies to full global projects.


Our specialist interviewers are experienced in B2B and technology research and regularly engage with C-level contacts in SMB (small/medium businesses) and enterprise organisations.


We also regularly interview channel players - locally and across the globe.


Our CATI/CAWI system allows for telephone and web studies or a combination of both methods within one project.


Quantitative Research Methods


Quantitative studies


Quantitative studies involve the collection of statistically reliable data and the analysis of the resultant data using tabulations, charts and graphs and further statistical analysis such as:


  • segmentation/cluster analysis (identifies key sub-groups within a sample with like characteristics)
  • brand mapping (visual map which correlates key attributes of competing brands)
  • CHAID analysis (decision tree analysis which indicates how responses to some variables affect other variables)
  • key driver analysis (identifies which factors are driving brand advocacy and/or satisfaction)
  • conjoint analysis (identifies which combination of attributes make a product or service most appealing)


However the key to it all is our ability to interpret the findings concisely, in a way that is meaningful and actionable to our clients, delivering true value for money. You don't have to take our word for it - you can read what our clients have said


If your research objectives require quantification we can help with:


  • advice on sample design and sample sizes; crucial to obtaining representative and actionable results
  • where larger sample sizes are feasible, guidance on statistical confidence limits; resulting in robust samples and improving data reliability
  • development of your questionnaire; we are expert in scripting easily understandable and targeted questionnaires to address multifaceted business issues and complex technologies
  • obtaining the sample for your survey; years of experience of finding suitable sample data for niche markets or complex quota requirements
  • executing interviews - globally or in your home market, using experienced and specialist mother-tongue language interviewers
  • development of user-friendly web surveys
  • insightful analysis of data

Business Advantage has experience of all major quantitative types of study, including:


Channel Partner Research

Customer Satisfaction

Employee Satisfaction

Hybrid Studies

Image and Awareness

Market Sizing

New Product Development

Pricing Research

Usage and Attitude

Quantitative Research Case Studies


For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.


Calls may be recorded for training and quality purposes