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Case Studies by a Client

 

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OUR CLIENTS
3M Autodesk Bentley Systems Broderick & Co	BSI BT Global Services Canon Hewlett Packard	IBM Manhattan Software Sun Microsystems OM Technology	Ricoh SmartTrust Sony VPD

OUR CLIENTS
3M
	Market Research The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.

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Autodesk
	Market Research Autodesk wanted insight into what users perceived to be the most important features of piping design software.		Market Research Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.
	Market Research Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.		Market Research Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.
	Market Research Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.		Online Focus Groups Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.
	Customer Satisfaction This study presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.

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Bentley Systems
	Market Research This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.

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Broderick & Co
	Market Research Broderick & Company, a market strategy consultancy, conducted an in-depth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

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BSI
	Market Analysis BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).

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BT Global Services
	Database Services & Telemarketing Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.		Database Services & Telemarketing Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Canon
	Market Research Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

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Hewlett Packard
	Market Research HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.		Market Research HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.
	Market Research Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.		Market Research To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.
	Market Research HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.		Market Research Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.
	Market Research As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.		Market Research Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

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IBM
	Market Research IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.

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Manhattan Software
	Market Research This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

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Sun Microsystems
	Market Research Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.

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OM Technology
	Market Research Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.

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Ricoh
	Market Research Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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SmartTrust
	Market Research The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.

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Sony
	Market Research Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.		Market Research Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.
	Market Research Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe, to measure the effectiveness of its communications strategy in the media and broadcast markets.

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VPD
	Market Research Business Advantage carried out a market study amongst companies trading in securities and bonds.

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