Ethical Approach to Competitor Analysis

How we get vital business intelligence is as important to Business Advantage as what intelligence we get.

Business Advantage maintains the highest professional standards and adheres to best practices in obtaining legal and ethical competitor intelligence. We commit to comply with:

  • Professional codes of ethics including SCIP Society of Competitive Intelligence Professionals
  • Client policies regarding collection of information for competitor intelligence
  • Privacy, trade secret and espionage laws within each market we work in

What we do:

  • We always introduce ourselves as Business Advantage (unless our client wants us to introduce ourselves using their client name).
  • We collect publicly available information from many sources.
  • We conduct market studies and hold discussions with industry professionals.
  • We provide actionable recommendations based on supported evidence.
  • We comply with all applicable laws relating to privacy, trade secrets and espionage.

What we don’t do:

  • We do not mislead or misrepresent ourselves.
  • We never disclose our clients’ name (unless our client wants us to).
  • We do not disclose the name of any contacts we speak with.
  • We do not induce, pressure or pay contacts for information.
  • We do not record conversations without prior consent.
  • We would never act in a way which might embarrass or compromise our client or the contacts we speak to.

For further information, contact us on +44 (0) 1689 873636, or

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