Brand Positioning/Strategy
How effective and consistent is your branding and messaging?
Business Advantage offers a range of innovative techniques to monitor branding and identify messages that resonate with your customers or even your competitors customers.
Message Development
Using quantitative and / or qualitative techniques Business Advantage can develop, test and enhance brand positioning to ensure that both the brand and messages has resonance with the target audience.
Brand and Messaging Audits
Business Advantage offers a range of services to help companies monitor and track the consistency of branding across customer facing websites for our clients and their channel partners. We audit online branding and advertising to ensure that it adheres to brand guidelines in terms of design, image and product and company messaging. Business Advantage has developed a number of tools and innovative ways to display and monitor results. Our clients have used this service both as a one-off project and following initial benchmarking as an ongoing quarterly exercise.
Search Engine Optimisation - Keyword Analysis
Business Advantage can identify and track key words used by our clients, their partners and competitors to help our clients with advertising planning, monitor effectiveness and calculate return on investment.
Some of the projects we have completed include:
For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.