The Entire Business Advantage's iCT Archive

August 20th 2025

The 2D/3D DebateRegional differences in the usage of different CAD programs.
10 Tips for Highly Successful B2B TelemarketingWhen telemarketers handle prospecting, salespeople can spend 100% of their time selling and closing....Spring 2007
10 Tips to Ensure Email Marketing SuccessSuccessful email marketing campaigns don�t just happen when we push the �submit� button � a lot of thought and planning has to go into the message beforehand, to ensure it delivers the return and results we need...October 2009
3D AEC Intelligence Quest......many potential customers remain unconvinced of the benefits of 3D and intelligent modelling...January 2002
B2B Telemarketing - what can it offer youTelemarketing is increasing year upon year and now accounts for a quarter of the total annual advertising expenditure in the UK...Autumn 2005
The Effect of Data Quality on Brand Equity"A brand is a powerful asset which is unique to an organisation" iCT examines the effect the quality of your data can have on your brand...August 2009
Business Continuity ManagementAsk yourself the following question and answer it honestly ��The fact that a serious security threat to the organisation hasn�t materialised so far is down to: a) sound management and controls? b) luck?; or c) we haven�t been targeted as yet?�
Channel Partner RecruitmentDirect or Indirect? Which is right for your business?...October 2009
Civil EngineeringDespite the Asian economy meltdown experienced in the past few years, application vendors have their sights focused on the few remaining rapidly developing economies in the Asia Pacific region.
China GIS MarketThe geographical expanse of China and the population, estimated to be in the region of 1,276 million, suggests that the developing GIS market has vast potential.
Collaborative Solutions in the Construction IndustryBuildOnline & Balfour Beatty
Competitive Support BenchmarkingiCT has assessed a number of hardware and software vendors and their support offering to partners and clients. See the results of our research, and how the findings have provided us with key indicators showing the most important drivers of Support Services
Competitor Analysis - do you know enough about your rivalsA recent survey of businesses in the USA on their approach to understanding their competitors identified two categories of company, eagles and ostriches.
Collaborative Product Definition Management (CPDM)analysis by Ed Miller of CIMdata
CRM ChallengeHow far are you along the CRM evolutionary path?
Customer Satisfaction - what's the norm?You may know your customer satisfaction ratings � but how do they compare to industry norms?
CyberliabilityWhat would it take to tempt employees to download and hand over sensitive company information to a stranger?...October 2009
Do strategic alliances hold the key?Do strategic alliances offer the answer for CAD/CAM resellers looking to get ahead in their cut-throat world?
Economy Makes Bosses Consider Smarter WorkingThe current global economic turmoil is expected to make more employers look at the benefits of smarter working for their staff. We look at one industry group initiative to find out more...April 2009
Event AttendanceBusiness events come in many forms - how do you decide whether a seminar, a breakfast meeting or an online event is best for your business? Our whitepaper looks at some paths to the ultimate aim of any event - revenue generation...August 2009
GIS in JapanOpportunities for GIS software vendors in Japan.
Giving your Research Data a Good WorkoutHave you ever wondered whether you�ve managed to squeeze the last pips out of your research data?
Going Green in APACiCT Some countries are further ahead than others in the adoption of Green IT, nowhere is this more apparent than the Asia-Pacific region, iCT looks at the reasons behind this, with a particular focus on Japan, China and India....Oct 2009
Has the Colour Drained from Green IT?iCT Steps in to assess the health of Green IT in 2009....August 2009
HP vs IBMCan HP topple IBM to claim the title of the World�s biggest computer company?
International B2B ResearchHow Far will your Budget Stretch?...Spring 2007
Interview with Andrew Hally of SensAble TechnologiesWe caught up with Andrew Hally, Director of Marketing, to quiz him about their FreeForm modelling system.
Interview with Bill GatesJulian Hewett met Bill Gates for a one-to-one interview during his visit to London
Interview with Bill McClureof the Solid Edge business of Unigraphics Solutions
Interview with John McEleneyof Solidworks
Interview with Rachael Dalton - Taggart of PlanetCAD IncThe World according to PlanetCAD
IT Outsourcing - Desktop Managed ServicesIn order to understand what is currently happening in this area of outsourcing we spoke to eight organisations in the UK and France that have large-scale contracts (typically more than 7,000 users and mostly in excess of $100 million) in place for Desktop Managed Services.
LF printer and imaging market in EuropeLF laser printers are still heavily used in the AEC sector, but with the development of inkjet printers, and with it the possibility to produce LF colour prints, a new sector has been opened up � the graphics market.
Marketing in a Downturn......or how to make the most of things when the growth curve starts to go south!...April 2009
New Event in LondonThe 2004 Construction Computing Event - IT Solutions for the Construction Industry
New Services RequiredWe interviewed managers of CAD/CAM related functions at 81 sites in the UK's process engineering sector.
Newsletter ViewsManagers of design functions at 260 AEC sites give their views on supplier newsletters.
Open up New Business Streams with Key ProspectsA full understanding of your major prospects is critical to your successful engagement with them. We share our 6 Ways to Increase your Return with In Depth Company Profiling...April 2009
Organising successful seminarsSeminars enable you to give potential customers first hand experience of your products, develop and maintain vital contacts and prove you can address the tricky issues.
Outsourcing By DesignAttitudes and intentions to outsourcing CAD/CAM/CAE activities at mechanical engineering sites.
Outsourcing the Indian WayA view of the growth of the engineering services sector in India.
PLM - Anyone Listening?How far has the term PLM sunk into the consciousness of managers of CAD/CAM related functions at mechanical engineering sites?
Plunge into the knowledge poolGood market intelligence is the best foundation for an effective marketing strategy. Find out what market research can do for you.
Process Engineering ConfidenceHow confident are managers at process engineering companies about orders/revenue for the next six months?
Process Engineering StatisticsAn analysis of the design solutions used at nearly 1000 companies in the process engineering sector.
Reading MattersWhat are the best publications to advertise in? Find out what managers of design functions in the AEC and electronic engineering sectors are actually reading.
Recession Marketing TipsA selection of musings from CAT suppliers.
Research in PracticeMake the most of your market research � tips on language barriers, lead numbers and much more.
Reseller Views on the LF printer plotter consumables marketThe relationship between CAD/CAM seat numbers and the number of employees per site.
Revit Technology plans AEC world dominationRevit Technology has caused quite a stir in the AEC CAD world since it started trading globally in May 2000. Its aim is nothing less than to conquer the worldwide market - and without any channel support.
Service Level AssessmentsManagers of CAD/CAM related functions at process engineering sites evaluate the effectiveness of their suppliers� services.
Softly Softly Catch Your MarketIn the world of small format printing, HP stands out as the goliath�
Structuring a successful tender bidWhat makes the difference between a successful tender bid and a fruitless one?
Target Name ResearchIdentifying which companies within which sectors within which countries you wish to target are the first, and possibly the easiest steps.
Telemarketing TalesAn analysis of how those on the receiving end of telemarketing campaigns aimed at the CAD market, perceive their relevance....March 2003
The Ultimate Blended ThreatWhy is security failing in spite of all the technology available that is supposed to protect us against every theoretical threat that might possibly exist? Calum Macleod of Cyber Ark has a view...April 2009
The Users ViewInterview with Greg Sproule of Key Plastics
The Users ViewInterview with Nick Zucchero, Research & Development Engineering Director, The Foxboro Company
Understanding International B2B ResearchWe look at a staged approach to market research in an increasingly global market...April 2009
Understanding SME's - challenges and approachesWhat are the challenges involved in targeting SMEs � and are vendors getting it right?
User Conference ViewsViews from CAD user groups on the benefits that suppliers can reap from user conferences.
User Views on Rapid PrototypingOver 260 managers of design functions at mechanical engineering sites assess the potential of RP.
Views on the PDM market for SMEs from Enabled Systems LtdDr Doug Brady and Neil Parker of Enabled Systems Ltd think that a new approach is needed to coax SMEs into the PDM market. iCT asked them to explain...
Web SearchersWhat proportion of managers of design functions at mechanical engineering sites are using the Web to search for product information?
Web-based TrainingVendors, VARs and consultants give their views.
Web-based Training DemandDecision makers at 250 sites reveal their attitudes and intentions towards web-based CAD/CAM/CAE training.
Website WishlistFind out what features would tempt AEC CAD managers to visit their suppliers' websites .. and who has made it on to their Internet favourites list.
What's Happening at Business Advantage? Telemarketing FocusBusiness Advantage is very fortunate because it has its own specialist market research telephone field force....October 2009