Tag Archives: market sizing

Voice of the Customer

“People  buy what they need from those who understand what they want” (Bill Brooks and Tom Travesano).

Learning  what customers want entails listening to the voice of the customer and there are many focused types of market research that often can and should be part of a programme to better understand what customers want.

Continue reading Voice of the Customer

Market Sizing

To  realize the optimum profit potential of your products and services you need to know the size and characteristics of your potential markets and understand what trends are shaping the development of those markets which assists in prioritizing the opportunities.

A market sizing study forms part of your overall market analysis – which in turn forms the basis for your marketing plan.  Establishing the size then shape, characteristics, and direction of a targeted market enable you to: Continue reading Market Sizing