Category Archives: Satisfaction Studies

Measure and understand satisfaction of Customers, Competitors’ Customers and Employees

New Market Research: Construction Project Management Tools

Construction Project Management Software

Key Insight: The market for US construction project management software solutions is very fragmented. 

Construction Project Management Activity ResearchBusiness Advantage regularly conducts research projects in the construction sector. This research project was conducted among US construction companies to understand the usage of construction project management software.

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Voice of the Customer

“People  buy what they need from those who understand what they want” (Bill Brooks and Tom Travesano).

Learning  what customers want entails listening to the voice of the customer and there are many focused types of market research that often can and should be part of a programme to better understand what customers want.

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