Category Archives: Pricing Research

Ensure your pricing is optimal and understand pricing factors in your target market(s)

Voice of the Customer

“People  buy what they need from those who understand what they want” (Bill Brooks and Tom Travesano).

Learning  what customers want entails listening to the voice of the customer and there are many focused types of market research that often can and should be part of a programme to better understand what customers want.

Continue reading Voice of the Customer

Your Guide to Market Analysis for B2B Business Growth – What Do You Need to Analyse (9 Part Series)

In  this 9 part series of blog posts titled, “Your Guide to Market Analysis for B2B Business Growth” we’ll present an up-to-date overview of how to use Market Analysis to prioritize and validate business growth ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimizing business risk.

The 9 parts of this blog post series are:

  1. Introduction and What Do You Need to Analyse
  2. Identify your Target Market
  3. Market Sizing
  4. Market Segmentation
  5. Market Opportunity Studies
  6. Competitor Analysis
  7. Benchmarking
  8. Voice of the Customer
  9. Conclusions and Case Study

Enjoy!   And let us know what you think… Continue reading Your Guide to Market Analysis for B2B Business Growth – What Do You Need to Analyse (9 Part Series)