Category Archives: New Product Development Research

Analyse new product or service opportunities to make informed, cost effective decisions to establish the required unique selling points, define and position the brand image, minimize the risk of launching it, maximize the benefit of your development budget

Your Guide to Market Analysis for B2B Business Growth – What Do You Need to Analyse (9 Part Series)

In  this 9 part series of blog posts titled, “Your Guide to Market Analysis for B2B Business Growth” we’ll present an up-to-date overview of how to use Market Analysis to prioritize and validate business growth ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimizing business risk.

The 9 parts of this blog post series are:

  1. Introduction and What Do You Need to Analyse
  2. Identify your Target Market
  3. Market Sizing
  4. Market Segmentation
  5. Market Opportunity Studies
  6. Competitor Analysis
  7. Benchmarking
  8. Voice of the Customer
  9. Conclusions and Case Study

Enjoy!   And let us know what you think… Continue reading Your Guide to Market Analysis for B2B Business Growth – What Do You Need to Analyse (9 Part Series)