Category Archives: Image and Awareness Research

Seeing your business through the market’s eyes and measure awareness

New Market Research: Construction Project Management Tools

Construction Project Management Software

Key Insight: The market for US construction project management software solutions is very fragmented. 

Construction Project Management Activity ResearchBusiness Advantage regularly conducts research projects in the construction sector. This research project was conducted among US construction companies to understand the usage of construction project management software.

Continue reading New Market Research: Construction Project Management Tools

Is This Why Your Customers Don’t See You as a Strategic Partner?

If you refer to your software company as a ‘vendor’ or ‘supplier’ to your customers you may limit the potential of your relationship right from the start! Rather,  present yourself as a ‘Technology Partner’, ‘Industry Solution Provider’, or even better, a ‘Strategic Partner’.

Why?

For all the following reasons:

  • The more senior the level of the relationship the more likely it is to be strategically important to the customer
  • The more strategic the relationship the more likely it is to be long-term (higher revenue), the less likely it is to be price and discount sensitive (higher margin)
  • And typically the more strategic the relationship the earlier you’ll learn of new sales opportunities.

In contrast, a supplier or vendor providing product or service solutions is usually Continue reading Is This Why Your Customers Don’t See You as a Strategic Partner?