Category Archives: B2B Market Research

Which new trends and technologies are impacting design review in the AEC (Architecture, Engineering and Construction) sector?

(Image credit: Virtual Reality in Design Review by HGA)

The Architecture, Engineering, and Construction (AEC) industry is constantly looking for process improvements to better manage potential project delays and costs. These result from project complexity, size, uniqueness, and regulations, as well as the need for virtual team collaboration.

Design reviews are a critical part of this process and present some unique challenges. Continue reading Which new trends and technologies are impacting design review in the AEC (Architecture, Engineering and Construction) sector?

RESEARCH: THE STATE OF INDUSTRIAL CYBERSECURITY

The importance of industrial cybersecurity is increasing because industrial cyber-attacks are becoming more widespread and global in nature.  It is essential that industrial organizations identify and assess risks.  They must put in place the necessary policies, procedures and staff training to manage industrial cybersecurity risks.  The result will be to reduce the likely impacts that any breaches may have on their organization.

Industrial Cyber Security Inspection

Research Overview

Continue reading RESEARCH: THE STATE OF INDUSTRIAL CYBERSECURITY

New Market Research: Construction Project Management Tools

Construction Project Management Software

Key Insight: The market for US construction project management software solutions is very fragmented. 

Construction Project Management Activity ResearchBusiness Advantage regularly conducts research projects in the construction sector. This research project was conducted among US construction companies to understand the usage of construction project management software.

Continue reading New Market Research: Construction Project Management Tools

Voice of the Customer

“People  buy what they need from those who understand what they want” (Bill Brooks and Tom Travesano).

Learning  what customers want entails listening to the voice of the customer and there are many focused types of market research that often can and should be part of a programme to better understand what customers want.

Continue reading Voice of the Customer

Benchmarking

You  need benchmarking because it isn’t enough just to know what your own sales figures are, or that the average battery life on your product is 11 hours before recharging is required, or the fact that 95% of your customer support calls are resolved within 8 hours.  In an ever increasingly competitive world, you need to know what the expectations of your customers are, how you rank against this and also how your competitors rate – if their figures show that their average battery life is 22 hours, and 99.5% of customer support calls are resolved within 6 hours who looks the more attractive to the potential customer? Continue reading Benchmarking