In this 7 part series of blog posts we’ll present an up-to-date overview of the “dos” and “don’ts” of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers. Find out what your customers really want, and of course that’s different from just asking ‘what they want’ – think about, discover and confirm their unmet needs!
The 7 parts of this blog post series are:
- Introduction and History
- What is a Buyer Persona?
- Who should use Buyer Personas?
- How do you create Buyer Personas?
- Common Buyer Persona mistakes to avoid
- Sample Buyer Persona Interview Guide
- Checklist, Template and Webinar for Buyer Personas
The Buyer Persona Webinar is here.