Buyer Personas – Introduction and History (Part 1 of 7 Series)

In this 7 part series of blog posts we’ll present an up-to-date overview of the “dos” and “don’ts” of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers. Find out what your customers really want, and of course that’s different from just asking ‘what they want’ – think about, discover and confirm their unmet needs!

The 7 parts of this blog post series are:

  1. Introduction and History
  2. What is a Buyer Persona?
  3. Who should use Buyer Personas?
  4. How do you create Buyer Personas?
  5. Common Buyer Persona mistakes to avoid
  6. Sample Buyer Persona Interview Guide
  7. Checklist, Template and Webinar for Buyer Personas

The Buyer Persona Webinar is here.

PART 1: How Buyer Personas Will Help Grow Your B2B Business – : BUYER PERSONAS – – INTRODUCTION AND HISTORY

Continue reading Buyer Personas – Introduction and History (Part 1 of 7 Series)