Business events come in many forms but share similar challenges; inviting the right people, achieving maximum attendance, making the event memorable and building profitable customer relationships. Business Advantage has helped hundreds of IT Vendors and their channel partners - this white paper shares the experience we have gained.
"Business Advantage conducted a telemarketing project for us that fulfilled three vital aims. It increased awareness among IT Directors and systems administrators of the solution; it greatly increased the number of people registering for our seminars, and it gathered a very good percentage of high quality sales leads."
Marketing Manager, Symantec
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