The prospect data to which any direct marketing campaign is key - you must reach the right people. There are many sources of prospect data but how do you choose which to use? This white paper highlights the 7 key things to think about and to watch out for as you make that selection.
"The highly comprehensive nature of the information available in the CAD/CAM User Database has enabled us to select companies for our mailing list which precisely match our target market."
David Hearn, Managing Director, ACADEMY
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