What Our Clients Say About Us - Research Services

MSN - Eric Schaad, Regional Search Manager, MSN EMEA Business Unit
"Business Advantage's study has really helped to fill a great gap in our knowledge of our search service.  For example a key weakness in the operations of one of our larger markets was identified early on, which saved us a lot of money and helped us to improve our service."

"I was very impressed with all levels of their staff.  They were very accommodating when changes to the project were required - in the costing, the fieldwork, and the reporting.  I really appreciated their flexibility in adjusting to my frequently changing needs and requirements for a very large-scale project. They quickly understood the complexities of the project to ensure it's outcome was a great success."

Sony Broadcast - Jon Hilton, General Manager
“There are very few statistics available on a new market we are operating in, and we had put together a marketing strategy based on assumptions.  Business Advantage’s work enabled us to confirm these assumptions and gave us a much clearer and broader view of where the digital content creation market is heading.  The information supplied by Business Advantage was of extremely good quality, and has played a vital role in the shaping of our marketing strategy.”

Hewlett-Packard - Diane Orlando, World Wide Media Marketing Manager
“Business Advantage has provided us with the answers to some vital questions.  For our customers, we now have a much better understanding of where and why they purchase, and how open are they to changing these patterns.  For our channel partners, we have a greater understanding of their margin expectations, and their sales empowerment needs."

"Business Advantage’s highly proactive approach, plus their ability to suggest workable solutions to the challenges that arose, enabled the project to be finished on time with excellent results.  They are highly skilled at conducting research in a consistent and productive way across different countries.  We have found it best to call on their consultancy expertise when setting objectives and measures for success – they are the professionals. We are looking forward to using their expertise again in future; not just for research, but also in developing follow-on market and channel empowerment strategies.”

Hewlett-Packard - European Market Research Manager (Imaging & Printing Systems)
"This work really helped us to understand this market and the potential level of demand for this product.  We discovered that consumers with the product already were extremely enthusiastic about it.  Business Advantage was very responsive to our needs and they understand our market well.  Their market research and reporting skills are very good. Business Advantage has worked together many times with us and we certainly plan to use them again."

Sun Microsystems Ltd - Mru Patel, Sales Manager, Central Government
"Business Advantage did a fantastic job and really helped us move things along.  We were impressed with the speed with which they understood this new market and the issues involved.  We hope to work with Business Advantage again on future projects."

Competitor Intelligence Manager - An International Telecommunications Company
“The approach used by Business Advantage has proved to be a combination of 'understanding the customer’s requirements', 'going the extra mile' and 'keeping the customer informed'.  From the initial bid stage, right through to the final deliverable, Business Advantage staff demonstrate high levels of flexibility, pragmatism and communication skills, three extremely important elements when dealing with problems that tend to be very fuzzy and demanding.  Business Advantage display a refreshingly honest approach, using their experience to point out where something is likely to be delivered or not.  Their use of a rating system in their bids is unique, from my experience."

"Business Advantage have shown that they are capable of dealing with European fieldwork, employing talented multi-lingual staff who also possess sound practical knowledge. The entire package provided by Business Advantage has made it easier in terms of positioning the findings of the research internally. We are very satisfied with the service received from Business Advantage and the results from their studies are helping us shape our future strategy in Western Europe.”

OM - Lars Andre, Managing Director
"Using Business Advantage to conduct our customer satisfaction research has enabled us to really get to the heart of what our international customers think, and to take effective action to improve our products and services."

"Business Advantage both understands and satisfies our marketing needs and works swiftly to meet deadlines."

"We feel that Business Advantage's expertise at customer satisfaction research and their professional objectivity enables them to draw out the most honest and therefore most useful answers from our clients."

Allgon System AB - Henrik Huss, General Manager - RSE
"Business Advantage's research into international markets has provided us with high quality data that we can really act on; they clearly have great expertise and experience in every stage of this work, from design through to delivery."

"Business Advantage's extensive practical experience enabled them to understand our highly specialised market very quickly, and then successfully conduct a highly complex international research project that provided us with vital market intelligence."

"The combination of Business Advantage's expertise at dealing with international projects, research experience and impartiality provided us with a clear picture of the North American market for one of our products."

Bentley Europe, Middle East and Africa - Pierre G.L. Jansen, Director SELECT Support Organisation
"We selected Business Advantage to conduct our customer satisfaction research because of their expertise in multi-country projects; they understand our business very well and have the capacity to set up surveys in different languages at very short notice."

"When conducting our customer satisfaction research, Business Advantage has provided a highly flexible, professional service that has been closely tailored to our needs.  As well as presenting accurate data, their knowledge of our markets enables them to make valuable recommendations for action."

Allgon System AB - Lars Dousa, V.P. Sales & Marketing
"The market research that Business Advantage has conducted for us has been very thorough, with excellent data and recommendations that we can really act on.  Their research into our customers, competitors and the image and awareness of our products and services has been unfailingly professional and productive."

Silicon Graphics Manufacturing & Defence Group - Howard Rippiner, Group Marketing Manager
"We added our own private questions to Business Advantage's annual CAD Reseller Listing update to identify potential resellers for our products.  We were delighted to receive data of excellent quality, sourced by highly skilled researchers at a fraction of the cost of finding the information ourselves."

EssNet AB - Carin Langemark, Marketing Communications Manager
"The international customer satisfaction surveys that Business Advantage conduct for us annually are a vital element of our drive to meet customers' needs.  This research has enabled us to get to the heart of how customers perceive our business and adapt our services accordingly.  Business Advantage really understands our business, and pays attention to the details that we think matter."

"Business Advantage's research into potential customers around the world has provided invaluable market intelligence to support our marketing strategy.  Their research experience, market understanding and dedication to satisfying our needs has produced actionable data of excellent quality."

Rasterex UK - Phil Henesey, European Channel Manager
"Business Advantage's excellent research skills and comprehensive understanding of our market have produced research results we know we can trust to underpin our marketing decisions.  Recent surveys of our target markets discovered a high level of interest in our new product, RxCDManager.  We therefore decided to allocate funds to market the product and are delighted that RxCDManager has since enjoyed a successful launch." 

EssNet AB - Carin Langemark, Marketing Communications Manager
"Business Advantage's competitor analysis research into our international markets was invaluable in helping the EssNet Management Team understand the strengths and weaknesses both of our competitors and ourselves. An impressive amount of detailed information about competitors' operations was uncovered and the market knowledge and experience of individual employees was brought together for the first time. We have since been able to capitalise on our strengths with great success both in formulating a realistic business strategy which targets niche areas of our market, and in guiding the marketing campaigns of our advertising agency."

iD2 Technologies - Rain Eriksoo, Marketing Director
"We were delighted with the professionalism and quality of Business Advantage's research into the satisfaction levels of our international customers and partners. The relative importance they placed on particular products and services against actual levels of satisfaction with them were studied and the results have formed the basis of our Company Improvement Programme for the year 2000. Our sales and profitability are benefiting from staff being more focused on increasing customer and partner satisfaction and our ability to respond to their needs and problems more effectively."

Allgon System AB - Jan Andersson, Regional Manager EMEA
"Business Advantage's international research to assess the opportunities we have for selling a newly developed product within a new market was both thorough and useful.  By finding out which countries currently use this type of product, how they use it and where else we might be able to sell it, we were able to decide with confidence and precision whether and how to attack this new market."

"Business Advantage was highly proficient at getting to grips with a new, complex and high tech international market.  They produced information of excellent quality which was reported on and presented to us extremely professionally. I look forward to using them again for market research projects in the future."

"Working in partnership with Business Advantage on this project not only helped confirm our strategic directions, but also enabled our senior executive team to expand their relationships with our most important customers."

Baan - Paul Rajski, Vice President of Marketing
"Business Advantage was able to provide the combination of research, consultancy and conference facilitating services that we needed. They were very professional and well organised and did a great job of interviewing the customers prior to the conference in Rome. The conference was an extremely high level, important event and we needed a senior individual like Chris Turner to facilitate a strategic planning discussion between very high-ranking executives from around the world. Chris was very effective as a third party in this environment; he clearly has a lot of experience in this field, and enhanced the event through his understanding of our needs and the direction he provided. Chris was very successful at drawing out opinions from all members of the group, pursuing avenues of thought and enabling valuable conclusions to be drawn."

Hewlett-Packard - Jim Campbell, Workstations Marketing Manager
"Business Advantage helped us to think outside the box and to understand how we can take advantage of other resources within HP to realise additional opportunities and deliver additional benefits to our business. If every piece of research came back and confirmed what you believed, it would be of no value to you. Real research quality can be measured by how provocative and evocative it is, how much it makes you think. The quality of the Business Advantage process was superb. The results knocked us back on our heels and made us reassess if we were doing the right thing."

"Overall we were very satisfied with the project, because it achieved what it set out to achieve and did it on time. We are very likely to use Business Advantage again in a couple of months’ time when we conduct further tests within Europe."

Hewlett-Packard - Suzanne Tylka, IPG Research
"Business Advantage did a fantastic job in the way they used all their many resources to search out a particularly hard-to-reach niche market. They always kept us informed, were flexible, and I knew, from past experience with them that I could be confident in the quality of the data they produced"

Hewlett-Packard - Anne de Choudens, Warranty Manager, HP France
"It was really great! It was the first time we had done this kind of study. Business Advantage proposed a way of doing benchmarking that was new to us. They were the only company to propose this approach. All three benchmarking projects went well, but the digital cameras project was the best one, because we were comparing apples with apples. "

"The results were very actionable. The key thing is that Business Advantage really understood what we wanted. The outcome perfectly answered our needs. It was strong data. It was important for us to identify areas for improvement. One month after the project we saw some significant results in our performance. We identified some big gaps and implemented an action plan focusing on certain areas to improve the customer’s experience. We are following new metrics and seeing ongoing improvements month on month."

IBM - Mike Smith, Competitor Intelligence Manager
"Business Advantage demonstrated excellent project management skills and also very good research skills. The Project Manager kept us up to date with the status of the project and every stage was delivered within the agreed time frames. Business Advantage gave us particularly good insights into the main European markets and they used their initiative to lay out the information in a way we found very helpful. I particularly liked the consultative relationship that developed between IBM and Business Advantage and I was very impressed with the strong analytical skills demonstrated by the project team. Business Advantage delivered three very effective Global Sales Guides that now help our people understand how our products compare with those of our competitors. The project certainly met our expectations. It was cost effective and we were very satisfied with it. "

For information on the solutions we can offer to your business, contact us on +44 (0) 1689 873636, or info@business-advantage.com.

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