Seminar Attendance Fulfillment

"We were delighted with the outcome of Business Advantage's telemarketing project to set up appointments for our UK roadshow events. Business Advantage's knowledge and experience of the our industry and their telemarketing expertise enabled them to secure appointments with precisely the type of clients we wanted to get our message across to. I'm sure their input was a major factor in the success of the three events that were held."
Craig Wareham, Marketing Manager - Advanced Rendering Technology

What
Seminars can be a powerful tool for getting key marketing messages across to potential customers or business partners - and increasing sales. But getting the right senior decision makers to take time out of their busy schedules is a real challenge.

Business Advantage can entice people to your seminars with real potential to boost your revenue.

Why
Our seminar attendance service can help you by:

increasing the return on your investment in the seminar
maximising the attendance of the best possible prospects
maintaining the image you want to portray through our highly professional approach
taking the hassle out of the process and freeing up your resources to prepare for the actual event
providing highly targeted data from our own fresh and accurate databases.

How
Our approach will be tailored to your needs, but for a typical process we would:

mail an initial invitation (designed for maximum impact by us if you prefer)
telephone to check its receipt and sell the benefits of attending
send out a follow-up letter with joining instructions, and then call again to check they are coming/persuade them to attend.

We can work with data supplied by you, target precisely from our own databases or source new prospects for you. Prior to any telephone contact we will liaise closely with you to ensure our team is fully briefed on the objectives of the event and the products, services or proposals you are marketing. We will agree a structure with you for the telephone approaches; our team is highly skilled in presenting the business benefits of seminar attendance in ways that senior decision makers can relate to.

Who
Because we have a team of dedicated telemarketers we can pay attention to the detail required to make your seminars a success, with the style and timing of approaches based on what we have found works best. Business Advantage are specialists in the IT and Telecommunications sector, and our telemarketers are dealing and negotiating with senior decision makers in these fields day in, day out - we've learned which buttons to press to persuade the right people to attend your events.

For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.

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