Privacy Statement - Effective: 25 May 2018

This describes how Business Advantage as a data controller and data processor collect, use and disclose information, and what choices you have with respect to this.

What and Who Does This Privacy Policy Apply To?

This Privacy Policy applies to both individuals and companies who are our customers, purchasers, suppliers and delegates of our online content, our free webinars, podcasts and any other registered-user content we provide, along with any other interactions (e.g. customer enquiries) you may have with Business Advantage.

We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page. We will inform you via email of revisions to the privacy policy.

Why and What Data We Collect and Process

We process your data as we believe you may have a legitimate business interest in participating and contributing to the B2B market research and consultancy work we do. We also collect personal data that helps us keep our content we publish targeted and relevant.

We may therefore phone you, send you an email with an online survey invitation or use other forms of direct marketing to collect your feedback and seek your insights on the industry or field you operate in. Any direct marketing we undertake complies with privacy rules on consent whereby you always have an option to opt-out and unsubscribe at any point, and we will deal with your request right away.

The data we receive and store comes from forms submitted to our websites or if you participate in a focus group, online survey, telephone interview, apply for a job, request support, or otherwise communicate with Business Advantage.

One of our main objectives is to keep you up to date with the latest trends happening in your industry. We may therefore send you offers to our latest industry reports, White Papers or Case studies and invite you to any of our relevant events such as Webinars or online studies such as CAD Trends Annual Surveys.

How We Store Your Data and For How Long

We will keep your data safely and securely for as long as necessary or according to your instructions. We review and update the data we hold in our databases at least once every two years.

To protect data stored on our servers, we regularly audits our system for possible vulnerabilities and attacks.

If you'd like more information about how we store your data, please contact us directly at

You can request access to the personal data we hold on you, at any time, and we will provide that information to you.

Respecting Your Privacy and Types of Data We Collect and Process

While you are visiting Business Advantage web pages we want you to know that we respect your privacy. We may request certain details from you, like your name, mailing address, job title, email address, organisation you work for, number of employees and information about your areas of business interest.

You may choose whether or not you wish to provide us with these details. In some cases, failure to provide them will prevent you from accessing certain Business Advantage information, services, options or promotional offers.

Third Party/Client Data

We receive data about organisations, industries, website visitors, marketing campaigns and other matters related to our business from various sources like our internal databases, clients or trusted third-party partners. This data may be combined and enriched with other information we collect and might include aggregate level data.

In some cases we will share the data we collect from you with trusted third party or clients to support our business. We will always tell you the name of the partner/client with which we will be sharing your data before we collect your data, so you can make a decision whether to allow us to share it.

Any personal data we share with our business partners is shared only on the basis that the data will be used by the business partner under a lawful basis of legitimate business interest and according to the requirements of the GDPR. We specify this in our contracts with all our business partners under a confidentiality agreement.

Use of Your Information

The data you supply will be used within Business Advantage and may be shared with our marketing partners. If you do not want us to share the data you supply with our marketing partners, please make sure you tick the "Non-use" boxes found on our various information forms.

We may also track the Internet addresses of our visitors and analyse this data for trends and statistics, however this information alone will not allow us to identify who you are.

Use of Cookies

From time to time, some Business Advantage web pages may use "cookies", which are small files saved on your computer. Cookies help us recognise your user preferences and can improve your future web visits, but they do not allow us to identify who you are.

You can set your web browser to notify you when you are receiving a cookie and choose to reject it. However, rejecting cookies may affect the performance of the Business Advantage web site and prevent you from accessing certain Business Advantage information.

Conclusion and How To Contact Us

Business Advantage is committed to privacy and shall update this policy from time to time to keep it current. If you have any questions or comments about Business Advantage's privacy practices, please contact Business Advantage via email at

Registered office: Pel House, 35 Station Square, Petts Wood, Kent, BR5 1LZ, UK
Company Registration Number: 3548265 VAT Registration Number: 714204183