Pricing Research

Which pricing strategy is right for your company's products? Among the many factors to consider are: market share, product/brand positioning, competitors pricing strategies and stage of product lifecycle.

A good understanding of pricing factors in your target market(s) will enable you to:

• remain competitively priced
• ensure your prices match your brand position
• encourage customer loyalty by offering appropriate loyalty discounts

• optimise revenues and maximise profits
• establish the value of add-on benefits

Business Advantage offers a range of quantitative pricing techniques such as conjoint analysis, van Westendorp and Gabor-Granger. We also use secondary research and qualitative techniques to identify who your competitors are in your chosen market(s) and then undertake a thorough examination of their products/services and their pricing strategies.

This type of research typically includes both secondary and primary research techniques gathering information from:

• competitors' employees
• distributors
• customers
• information in the public domain.

For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.

Calls may be recorded for training and quality purposes