Our Beliefs

Business Advantage operates through two major guiding sets of ethics and beliefs.


Our Beliefs


Firstly, as members of professional associations such as the B2B market research Society (MRS), Society of Competitive Intelligence Professionals (SCIP), Chartered Institute of Marketing (CIM) and the Institute of Directors (IoD), we subscribe to and follow the codes of ethics, principles and conduct of these organisations.


Secondly, we have developed a statement as a company of 'What We Believe In'. Each member of staff is expected to adhere to this code of conduct and value system.



Business Advantage is committed to:


  • Quality - excellence in all we do
  • Passion - to be the best
  • Integrity - what we achieve is important, but how we achieve it is equally important
  • Exceeding customer expectations - wherever possible
  • Providing our customers with lasting value, lasting business advantage
  • Success - through helping our customers to succeed
  • Continuous improvement - vital if we are to meet our customers' needs in a world where change is the only constant
  • Partnership - with customers, employers and suppliers
  • Development of individuals - stimulating opportunities for company growth
  • Respect for individuals
  • Enjoying our work, and the success we bring to our customers


"I can confidently recommend the services offered by Business Advantage. I have found the quality of their data to be high in comparison to other sources in the industry. I also find Business Advantage to be a highly professional organisation that demonstrates a high degree of business integrity."

European Marketing Programs Manager - HP Workstations Europe



For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com.


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