New Market Opportunities

"Business Advantage's excellent B2B research skills and comprehensive understanding of our market have produced research results we know we can trust to underpin our marketing decisions. Recent surveys of our target markets discovered a high level of interest in our new product, RxCDManager. We therefore decided to allocate funds to market the product and are delighted that RxCDManager has since enjoyed a successful launch."
Phil Henesey, European Channel Manager - Rasterex UK

What
In a fiercely competitive industry the ability to carve out a new market can be the key to success. But launching into a new market requires an understanding of the opportunities, risks, competitors, potential customers and other key players.

Business Advantage can provide you with the information to make informed decisions about new market opportunities.

Confronted with constant change in the market, manufacturers, developers, distributors and resellers always face the challenge of maintaining or increasing revenues. Resellers who have suffered changes in manufacturer’s discount systems, for example, could explore other niche revenue opportunities in service provision. Discovering what value added services the market is willing to pay for could keep them competitive.

Why
Our research into the potential of new markets can enable you to:

better understand your current market
identify other niches within this market
identify a new market altogether
understand the characteristics/needs of prospects in the new market and plan a marketing strategy
understand the threats you will face and plan to counter them accordingly
increase your revenue.

How
Techniques will vary according to your objectives, but typically we will first establish a general market picture through desk research, e.g. via Internet searches, business directories and discussions with industry bodies and experts. We then carry out in depth interviews with potential customers to gather views on the need for your product or service and how this need is currently being met. Our expert telephone researchers, to quantify the potential demand for your product or service, would then conduct a larger sample of interviews.

Who
We have a wealth of international experience in researching new markets in the information and communications technology sectors and have the expertise to extract high quality intelligence about very technical or niche markets. Our combination of business and IT knowledge enables us to quickly understand your market and gather the right information through desktop research to underpin our subsequent interviews with potential customers and competitors. Our expert researchers have a track record of piecing together pictures of new markets where no leads seemed to exist. We can identify new opportunities in vertical markets, in a particular country or region, or for different uses of the same product or service.

For further information, contact us on +44 (0) 1689 873636, or info@business-advantage.com

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