In this issue...


10 Tips to Ensure Email Marketing Success

Successful Email Marketing campaigns don't just happen! As part of our B2B Telemarketing Services our 10 Tips Whitepaper shows how to convert contacts into pipeline prospects.


ICAD article 1

An Insight into PDM Solutions in the CAD Sector

Our B2B Research Services team takes a look at the growing demand for data management solutions, and the opportunities this presents for CAD software vendors.


ICAD article 2

Customer Satisfaction

As part of our Satisfaction Studies i CAD reviews the key drivers for customer loyalty.......and causes and effects of dissatisfaction.


ICAD article 3

Taking the Uncertainty out of Pricing Decisions

This example of our Pricing Research demonstrates how in today's economy and highly competitve environment, the importance of getting your company's pricing strategy right has never been greater. Read how to take some of the uncertainty out of pricing decsions.

ICAD article 4

Top 10 CAD Packages

Snapshot data on the most used CAD packages, from the Business Advantage UK CAD/CAM User Site Database.


ICAD article 5

i CAD:

  • Addresses a diverse cross-section of issues related to the CAD market
  • Circulated to over 6,000 sales, marketing and general managers across Vendors, Channel Partners and Developers within the CAD/CAM/CAE/EDM/PLM/GIS market
  • Regular analysis of CAD software product adoption and use
  • Market views of what your customers think about you!


i CAD is a publication of the Business Advantage Group.

Business Advantage is a specialist B2B market research, business development services, marketing and management consulting practice operating in the worldwide high technology sector. Find out more about the solutions we offer at


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