Data Enhancement
What
The more information you have on your
customers and potential customers, the better you will be able to
target your marketing activities. The more characteristics
you have data on, the more scope you have for identifying clusters
of potential customers for whom differing marketing approaches may
be more effective.
Business Advantage's Data Enhancement service enables
you to increase the amount of data held for each company record
in your database(s).
Why
Increasing the level of detail you hold
for your prospects enables you to:
- gain a better return from your
direct marketing through precise targeting
- undertake more detailed analysis
of your database, e.g. identifying characteristics of prime prospects.
How
Provide us with your database in either
dBase or ASCII format and we will match the records against our
own data; this is updated regularly by our team of expert telephone
researchers. We will enhance matching records with additional
data such as:
- name and job title of additional
senior decision makers
- technical software used
- hardware platform installed
- number of employees
- industry sector
- business activity.
Your database is then returned to you with enhanced
capacity for effective marketing. Any company records
that don't match can be telemarketed by our specialist IT
telemarketing team.
Who
We combine expertise in the IT/telecommunications
sectors and database marketing to help you extract maximum benefit
from your prospect data. There is no more cost-effective way
to access data of this depth and accuracy. Our scrupulously
maintained databases hold names of senior decision makers and a
level of detail that enables precise niche marketing. And
because we are fundamentally business/marketing focused, we know
what type of data is needed to really start to understand and engage
with the different components of your target market.
For further information, contact
us on +44 (0) 1689 873636, or info@business-advantage.com.
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