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Business Advantage White Paper Download: A Guide to Market Analysis for B2B Growth

A Guide to Market Analysis for B2B Growth

This white paper explains how to use Market Analysis to prioritize and validate ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimising business risk.

Learn more with our White Paper A Guide to Market Analysis for B2B Growth  


Business Advantage White Paper Download: Buyer Personas - How to Create and Use them to Grow Your Business

Buyer Personas - How to Create and Use them to Grow Your Business

This white paper presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.

Learn more with our White Paper Buyer Personas - How to Create and Use them to Grow Your Business  


Business Advantage White Paper Download: 6 Steps to Better Pricing Decisions - Including Plan B

6 Steps to Better Pricing Decisions - Including Plan B

This white paper explains how to find out what that is, create a pricing strategy, do pricing research and implement product pricing changes - all to support successful execution of your company's chosen route to higher profitability.

Learn more with our White Paper 6 Steps to Better Pricing Decisions - Including Plan B  


Business Advantage White Paper Download: How to Research Pricing Decisions - A Presentation from Business Advantage

How to Research Pricing Decisions - A Presentation from Business Advantage

Why do pricing research?
- Getting the price of a product or service right is one of the most challenging issues faced by the B2B marketer
- Pricing research can significantly reduce the uncertainty and risk involved in pricing strategy

Business Advantage offers a 'toolbox' of research techniques designed to address a variety of pricing issues faced by companies and help them make better decisions How to Research Pricing Decisions - A Presentation from Business Advantage  


Business Advantage White Paper Download: 25 Ways Autodesk Software Partners Can Grow

25 Ways Autodesk Software Partners Can Grow

What % growth rate do you anticipate for your business over the next year and where do you see that coming from?

This White Paper outlines 25 ways for Autodesk Software Partners to grow their businesses; to find, build or create business advantages in each and to successfully prioritise and make investments to minimise business risk. 25 Ways Autodesk Software Partners Can Grow  


Business Advantage White Paper Download: 6 Tips to Boost Attendance at Your Next Event

6 Tips to Boost Attendance at Your Next Event

Business events come in many forms but share similar challenges; inviting the right people, achieving maximum attendance, making the event memorable and building profitable customer relationships.

Our White Paper 6 Tips to Boost Attendance at Your Next Event  looks at possible solutions to these and other dilemmas.


Business Advantage White Paper Download: 10 Tips For Highly Successful B2B Telemarketing

10 Tips For Highly Successful B2B Telemarketing

When telemarketers handle prospecting, salespeople can spend 100% of their time selling and closing. Your company can produce more revenue in the same amount of time; your reps earn more commission, they're doing what they love, and they're more satisfied with their jobs.

Read how outsourcing can lead to increased revenue and happier salespeople in the Business Advantage 10 Tips For Highly Successful B2B Telemarketing  


Business Advantage White Paper Download: Growing your Business the Indirect Way

Growing your Business the Indirect Way

Many companies count on their Channel Partners to maximise their revenues, help them increase penetration into foreign markets or alternative business sectors, to raise their profile and promote their brand, and achieve high levels of recognition and customer satisfaction.

See our whitepaper Growing your Business the Indirect Way  for some tips on how to make a Channel Partner Recruitment campaign focused, accurate and cost effective


Business Advantage White Paper Download: Indepth Company Profiling

Indepth Company Profiling

A full understanding of your major prospects is critical to your successful engagement with them; this includes their internal structures, attitudes to adopting certain technologies, their criteria for choosing a supplier, who shapes and makes their policies, to name but a few.

Whitepaper Indepth Company Profiling  looks at how to open up new business streams with your key prospects


Business Advantage White Paper Download: Getting to the RIGHT People

Getting to the RIGHT People

To improve sales we need to communicate the right message to the right people at the right time - that's common sense

Read how Getting to the RIGHT People  helps to gather that "hard to get" information not appearing on traditional marketing lists.


Business Advantage White Paper Download: 4 Keys Components of International B2B Market Research

4 Keys Components of International B2B Market Research

In an increasingly global market and with research budgets having to cover more and more countries it can be difficult to find cost effective solutions to researching new and/or niche B2B markets across multiple borders ....

Learn more with our White Paper 4 Keys Components of International B2B Market Research  


Business Advantage White Paper Download: 7 Key Things to Think About When Selecting your Prospect Data in the CAD-CAM Market

7 Key Things to Think About When Selecting your Prospect Data in the CAD-CAM Market

Getting the RIGHT message, at the RIGHT time, at the RIGHT intervals to the RIGHT PEOPLE maximises your chance of a campaign having the result on your sales pipeline that you're looking for.

7 Key Things to Think About When Selecting your Prospect Data in the CAD-CAM Market  


Business Advantage White Paper Download: 10 Tips to Ensure Email Marketing Success

10 Tips to Ensure Email Marketing Success

Successful email marketing campaigns don't just happen when we push the "submit" button - a lot of thought and planning has to go into the message beforehand, to ensure it delivers the return and results we need.

See how a successful email marketing campaign will convert contacts into pipeline prospects and eventually into customers with our 10 Tips to Ensure Email Marketing Success  


Business Advantage White Paper Download: ISO 15926 Report - Feb 2009

ISO 15926 Report - Feb 2009

  • To understand satisfaction levels and pain points with regards proprietary data formats/interoperability
  • To measure awareness and understanding of ISO 15926
  • To assess the potential benefits of ISO 15926 data standards for plant design and management

ISO 15926 Report - Feb 2009