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Know Your Market – A Guide to Market Analysis

A successful business will have extensive knowledge about their customers and competitors - that is a fact. Whether you are starting a new business, looking at a new geographic region or launching a new product or service, conducting a Market Analysis is essential to establish if there is a need for your idea, and to determine the correct approach to fulfilling this need.

Our whitepaper looks at why conducting a Market Analysis is essential to determine if there is a need for your product or service...

Growing your Business the Indirect Way

Many companies count on their Channel Partners to maximise their revenues, help them increase penetration into foreign markets or alternative business sectors, to raise their profile and promote their brand, and achieve high levels of recognition and customer satisfaction.

See our whitepaper Growing your Business the Indirect Way for some tips on how to make a Channel Partner Recruitment campaign focused, accurate and cost effective

In-depth Company Profiling

A full understanding of your major prospects is critical to your successful engagement with them; this includes their internal structures, attitudes to adopting certain technologies, their criteria for choosing a supplier, who shapes and makes their policies, to name but a few.

Whitepaper 6 Ways to Increase your Return with In-depth Company Profiling looks at how to open up new business streams with your key prospects

Target Name Research

To improve sales we need to communicate the right message to the right people at the right time - that's common sense.

Read how Target Name Research helps to gather that "hard to get" information not appearing on traditional marketing lists.

10 tips for Highly Successful B2B Telemarketing

When telemarketers handle prospecting, salespeople can spend 100% of their time selling and closing. Your company can produce more revenue in the same amount of time; your reps earn more commission, they're doing what they love, and they're more satisfied with their jobs.

Read how outsourcing can lead to increased revenue and happier salespeople in the Business Advantage
10 tips for Highly Successful B2B Telemarketing

Understanding International B2B Research - 4 Key Components

In an increasingly global market and with research budgets having to cover more and more countries it can be difficult to find cost effective solutions to researching new and/or niche B2B markets across multiple borders ....

Learn more with our whitepaper Understanding International B2B Research - 4 Key Components

7 Key Things to Think About When Selecting your Prospect Data in the CAD/CAM Market

Getting the RIGHT message, at the RIGHT time, at the RIGHT intervals to the RIGHT PEOPLE maximises your chance of a campaign having the result on your sales pipeline that you're looking for.

7 Key Things to Think About When Selecting your Prospect Data in the CAD/CAM Market

10 Tips to Ensure Email Marketing Success

Successful email marketing campaigns don't just happen when we push the "submit" button - a lot of thought and planning has to go into the message beforehand, to ensure it delivers the return and results we need.

See how a successful email marketing campaign will convert contacts into pipeline prospects and eventually into customers with our 10 Tips to Ensure Email Marketing Success

Event Attendance - How do you Increase the Number of Quality Attendees

Incorporating events into your marketing plan is a challenge - whether its a seminar, a breakfast briefing or an online option. What type would most benefit your business now? How do you ensure that you achieve both optimum attendance AND have the right people there? And most importantly, how are you going to maximise your return in terms of revenue generation as a result of the event?

Our whitepaper Event Attendance - How do you Increase the Number of Quality Attendees looks at possible solutions to these and other dilemmas.