Case Studies by a Project Type

 

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MARKET RESEARCH
Channel Development
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MIS Channel Research and Recruitment

MIS TV wanted to expand their reach in different parts of the world by recruiting suitable partners, to begin with in Argentina and Paraguay.

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Channel Partner Research
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Copy Shop Definition Study

Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

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Channel Partner Training

As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.

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Partner Global Launch Communication

Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.

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Sony BPE

Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.

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Competitor Analysis
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MOM 2005 Evaluation

IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.

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MEP Europe

Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.

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Educational License Benchmarking Autodesk

Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.

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FM Retail Pricing Model Research

This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

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Piping Comp Customer Sat

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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Support Services Comparison

Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.

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Market Position Evaluation

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

   
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Hybrid Research
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Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.

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Content Search Solutions Research

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

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Understanding LE LED market

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

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Piping Comp Customer Sat

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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European Consultancy Research

Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

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Market Position Evaluation

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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Market Opportunity Study Fire and Personal Protective Equipment

BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).

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Image and Awareness
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Image and Awareness

Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.

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Hewlett Packard Workstations

To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.

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Image and Awareness

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

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Online Focus Groups

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Market Analysis
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Market Opportunity Study Fire and Personal Protective Equipment

BSI Testing Services wanted to conduct market analysis and research to better understand the market dynamics and how BSI can grow in the areas of Fire and Personal Protective Equipment (PPE).

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Emerging Market Research

Business Advantage was initially selected because of Autodesk's endorsement through the over 200 market research projects they have completed for Autodesk.

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Market Sizing
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Market Position Evaluation

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

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Sony BPE

Sony BPE commissioned Business Advantage to find out which European dealers/resellers were selling what, and which markets were being penetrated.

case study

Understanding LE LED market

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

case study

European Consultancy Research

Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

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DFA study

HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.

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3M

The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.

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National Database Development

Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.

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Market Sizing

Business Advantage carried out a market study amongst companies trading in securities and bonds.

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Copy Shop Definition Study

Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

case study

Content Search Solutions Research

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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New Product Development
case study

New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

case study

Understanding LE LED market

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

case study

Content Search Solutions Research

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

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Piping Comp Customer Sat

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

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New Market Opportunities
case study

Sony BPE

Sony BPE (Broadcast And Professional Europe) wanted to assess the new market opportunities for producing equipment to run digital moving pictures and new media content.

   
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Pricing Research
case study

FM Retail Pricing Model Research

This project was commissioned by Manhattan Software Inc. to determine the optimum pricing model for their software products within the US market.

   
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Qualitative Research
case study

Partner Global Launch Communication

Autodesk commissioned us to undertake an audit of their global communication delivery process between key internal employees and their channel partners, in order to understand where communication breakdowns existed and how they could be resolved.

case study

Hewlett Packard Workstations

To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.

case study

Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.

case study

Content Search Solutions Research

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

case study

Understanding LE LED market

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

case study

Piping Comp Customer Sat

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

case study

New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

case study

Market Sizing

Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

case study

Market Position Evaluation

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

case study

Online Focus Groups

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

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Quantitative Research
case study

Copy Shop Definition Study

Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

case study

Channel Partner Training

As an indirect sales company Hewlett Packard's channel partners are a vital route to market and the company runs around 280 different training courses for them.

case study

Image and Awareness

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

case study

Market Sizing

HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.

case study

Market Sizing

Business Advantage carried out a market study amongst companies trading in securities and bonds.

case study

Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.

case study

Content Search Solutions Research

Autodesk wanted to understand the potential for a new web service that would allow designers to search and find building products and associated design content.

case study

Understanding LE LED market

Hewlett Packard wished to gain a better understanding of the printer requirements of their low end LED users, to ensure the development of their product portfolio meets these needs.

case study

Piping Comp Customer Sat

Autodesk wanted insight into what users perceived to be the most important features of piping design software.

case study

New Product Development

Business Advantage was asked to conduct research in three European countries to find out the key features and benefits looked for by customers in a printer/copier device.

case study

Support Services Comparison

Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.

case study

Market Sizing

Sun plans to develop a national database that would hold all the medical documentation so that it can be accessed by doctors, dentists, surgeons, specialists, via the Internet to rapidly and efficiently gain information on a patient.

case study

MEP Europe

Autodesk wanted to improve the targeting of its markets in the US, Germany, Russia, France, Italy and the UK for its AutoCAD MEP product, the software for mechanical, electrical and plumbing (MEP) designers.

case study

Educational License Benchmarking Autodesk

Autodesk is currently making significant additional investment in the Education sector and recently required market intelligence tailored to the needs of their internal divisions.

case study

Usage and Attitude

HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.

case study

Usage and Attitude

HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.

case study

MOM 2005 Evaluation

IBM Tivoli commissioned Business Advantage to conduct a global competitor market analysis to determine the strengths and weaknesses of a number of software solutions compared with specific IBM products.

case study

Employee satisfaction

The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.

case study

Customer Satisfaction

This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.

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Customer Satisfaction

Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.

case study

Market Sizing

Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

case study

Market Sizing

The objective was to gain an understanding of key drivers and market trends, competitors and the level of standardisation in a number of geographical markets.

case study

Market Position Evaluation

Ricoh wanted to evaluate their position in the large format market and gain a broad understanding of the market in Western Europe and potential business development opportunities.

case study

How McKesson Monitors Customer Satisfaction

McKesson UK conducts annual customer satisfaction surveys with the business goal of monitoring and improving our customers' experience.

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Satisfaction Studies
case study

Customer Satisfaction

Business Advantage conduct customer satisfaction research for many clients all over the world and have conducted ongoing Customer Satisfaction research for the Stock Exchange Group of OM Technology over the last few years.

case study

Customer Satisfaction

This study was carried out for a leading supplier of infrastructure engineering software to evaluate the satisfaction levels of members of a premium support package.

case study

Employee satisfaction

The survey was designed to gather information on job satisfaction, perceptions of management, perceptions of the employee's own role and reaction to company communications.

Case Study

Customer Satisfaction

This study presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.

case study

How McKesson Monitors Customer Satisfaction

McKesson UK conducts annual customer satisfaction surveys with the business goal of monitoring and improving our customers' experience.

   
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Usage and Attitude
case study

Usage and Attitude

Business Advantage carried out a research project to gain a penetrative insight into the motivations for their professional customers to register into a specific support scheme.

case study

Hewlett Packard Workstations

To assist with strategic planning, the business management team wanted to test the validity of their conclusions about market dynamics and trends. As part of a series of tests, Business Advantage was asked to undertake a threestage research project involving desk research, some telephone interviews and focus groups.

case study

Support Services Comparison

Following successful benchmarking projects covering computer and printer support services, Business Advantage was commissioned to compare the support services offered to consumers by three digital camera manufacturers, including HP itself, across the UK, France and Germany.

case study

Usage and Attitude

HP wanted to understand to what extent consumers were currently using a particular type of product in the home environment and the potential attractiveness of it to non-users.

case study

Usage and Attitude

HP wanted to better understand the purchasing behaviour of users of consumables for large format printers, and the capabilities and cost structures of its channel.

case study

Usage and Attitude

Business Advantage carried out a market study amongst companies trading in securities and bonds.

case study

Usage and Attitude

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

case study

Usage and Attitude

HP needed to identify a very specific niche user audience: artists and print production people who used large format printers to produce digital fine art.

case study

Online Focus Groups

Autodesk were planning their business strategy for the education sector and wished to gain a more detailed understanding of the education market space within various target markets.

   
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CONSULTANCY
Distribution Strategies
case study

Copy Shop Definition Study

Hewlett Packard was seeking to define the market potential in the EMEA copy shop channel.So the company tasked Business Advantage to create a clear picture of the market where none had previously existed.

   
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Corporate Strategies
case study

Market Research

Broderick & Company, a market strategy consultancy, conducted an indepth survey of senior executives within major global companies. Business Advantage was commissioned to assist with the outreach to European companies.

   
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DATABASE SERVICES
Building
case study

Building

Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.

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Building

Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Cleaning
case study

Cleaning

Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.

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Cleaning

Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Enhancing
case study

Enhancing

Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.

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Enhancing

Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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TELEMARKETING
Event Attendance
case study

Event Attendance

Business Advantage has successfully conducted a number of research projects for Professional Solutions, Sony Europe to measure the effectiveness of its communications strategy in the media and broadcast markets.

   
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Target Name Research
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Target Name Research

Part of Deryck Marley's role as Marketing Manager at BT Global Services is to undertake regular data quality checks on a country by country basis.

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Target Name Research

Business Advantage were required to check contact details without speaking to the named individuals to get an independent authentication.

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Lead Generation
Case Study

Lead Generation

On the personal recommendation of another software company Enginsoft contacted Business Advantage (BA) to buy potential customer contact data and we prepared to call the potential clients ourselves.

   
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