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Market Research On CAD/CAM Users

Business Advantage's UK CAD/CAM User Site Database is a unique resource for precisely targeted research of UK CAD/CAM users.  With details of 50,000 named decision makers and 15,000 user sites, it offers the opportunity to research many different markets within the computer aided technology sector with unparalleled precision. 

This database is updated by our expert research team on an ongoing basis - while doing this we can put your questions to decision makers in your target market.  This omnibus research opportunity ('omnibus' because you can hop on and off with questions whenever you wish) is the most cost effective and flexible way to gain tailored market intelligence.   In addition to our omnibus survey opportunities, we carry out bespoke research in computer aided technology markets worldwide.  See our B2B market research and CAD/CAM services pages for more details.

Questions, Questions......

You'll know what information you need to carry out effective, targeted marketing. But here are just a few examples of areas that we can research for you:

  • what products/services users need to improve productivity
  • what features of your products/services need improving
  • where you can exploit competitors' weaknesses
  • attitudes to software subscription, e-commerce and collaborative solutions

We will put your questions to 500 decision makers at CAD/CAM using sites in the industry sector you are targeting, or to a representative cross-section of sites if preferred.  You can add as many of your own questions to the survey as you like. Just tell us what you need to know - and we'll obtain the information that leads to competitive advantage.

The Benefits - Four Good Reasons To Ask Us To Ask Them....

  1. You will receive information of the very highest quality. We have been researching the UK CAD/CAM market for eight years and our professional researchers consistently obtain highly valued intelligence.
  2. This is the most cost effective way to obtain vital market intelligence. By sharing the cost of conducting large scale research, you obtain the information you need at a fraction of the cost of setting it up yourself.
  3. The findings from your questions will be exclusively yours to use to your advantage.
  4. The findings will be actionable. Because we understand your market, we can recommend the action that offers the best possible returns.

Gain Competitive Advantage By:

  • assessing the tactics, strengths and weaknesses of your competitors
  • identifying and exploiting new business opportunities
  • tailoring your marketing activity according to the actual needs, attitudes and perceptions of
    end-users

The Practicalities

Tell us what question(s) you want to put to businesses selected from our uniquely comprehensive database of 15,000 UK CAD/CAM end-users (go to 'Next Steps'). Question phrasing is all important to get the best results, so we'll agree a final version with you to ensure you receive the information you really need.  Alternatively, tell us what information you require and we'll suggest the questions that will deliver the goods.

When the survey is complete we'll supply you with the findings, with clear and actionable interpretation and recommendations, set in the framework of your marketing objectives.

The Cost

Our Omnibus Research Service is sold on a per question basis. You can put your question(s) to the full sample, or to a reduced one.

Full sample of 500 End-Users                £695 per question
Reduced sample of 250 End-Users       £495 per question

Consider these costs against the resources required to contact hundreds of companies yourself; there is simply no more cost-effective way to obtain vital market information.

Please note: these costs are for closed/pre-coded questions (e.g. "What software do you use?"). Open-ended questions can be costed on request (e.g. "How do you feel about the software you use?").

Next Steps

If you are already clear about the questions you would like CAD/CAM users to answer, send them to our Research Services Director, Sue Hannay by completing and submitting the registration of interest form below.

Alternatively, If you want to discuss the framing of your questions to achieve maximum effect, or simply wish to talk through other aspects of these B2B research projects, just contact Sue at  +44 (0) 1689 873636, or sue.hannay@business-advantage.com.

Sample Questions

The questions below are just a examples of the type of questions that could be asked.  What would you like to find out about users of CAD/CAM software or hardware?

CAD/CAM Software And Hardware

  • What do you like/dislike about your current software/hardware?
  • Does it offer value for money?
  • What function of your CAD/CAM software do you use most often?
  • How could your software/hardware be technically improved?
  • Do you plan to upgrade your software/hardware? Why?
  • What software/hardware would you like to invest in? Why?

The Internet

  • Have you ever accessed the web site of a dealer or manufacturer? Why?
  • How could the information/services provided by dealers'/manufacturers' web sites be improved?
  • Which is the best IT web site you have visited? Why?
  • Do you have your own company web site?
    If not why not?
    If yes:
    - what do you use it for?
    - what information/services do you offer on your web site?
    - how do you measure its' success? / Is it worth the expense?
    - can people access CAD data or drawings using your web site?

Resellers

  • Did you buy your software/hardware from a Reseller or direct from the manufacturer? Why did you choose this way?
  • How did you rate your Reseller in terms of e.g. technical knowledge/extra services/price etc.
  • How could Resellers improve their services to their customers? What value added services would you like them to offer?

E-Commerce

  • Do you have an e-business strategy?
  • What proportion of your business comes from e-commerce?
  • How much do you see this changing over the next 2 years?

Marketing

  • If you wanted to update your CAD software or hardware platform, which trade exhibition would you attend to help you make your decision?
  • Would you rather receive direct mails from companies by post, fax or email? Why?
  • Which trade publications do you read?
  • What do you mainly read them for?

Interested? Complete the registration of interest form below to add YOUR questions..

Core Questions For The CAD/CAM Users Omnibus Study

When developing your own questions, you will need to be aware of the core set of questions which Business Advantage researchers will be asking CAD/CAM end-users (the findings from these questions are available in a summary report at the cost of £495; for more information and to order this, see our market reports page).  Findings from your additional questions will of course be exclusive to you.

  1. What CAD/CAM software do you use?
  2. How many seats of each do you have?
  3. What hardware platform do you run your CAD/CAM software on?
  4. What business activity does your company engage in?
  5. Did you buy your software/hardware from a Reseller or direct from the manufacturer?
  6. Why did you choose this way?
  7. If Reseller, which Reseller did you buy your CAD/CAM software from?
  8. How did you choose your Reseller?
  9. How do you rate your Reseller in terms of e.g. technical knowledge/extra services/price etc.
  10. How could Resellers improve their services to their customers?
  11. What value added services would you like your Reseller to offer?
  12. What do you like/dislike about your current software/hardware?
  13. Does it offer value for money?
  14. What function of your CAD/CAM software do you use most often?
  15.  How could your software/hardware be technically improved?
  16. Do you plan to change from your current CAD/CAM software/hardware platform to an entirely new CAD/CAM software/hardware platform? Why? When?
  17. If you wanted to update your CAD software or hardware platform, which trade exhibition would you attend to help you make your decision?
  18. Which trade publications do you read?
  19. What do you mainly read them for?

Registration Of Interest

If you are interested in adding questions to our UK CAD/CAM end-users surveys, please fill in your details below and click the submit button.  Alternatively, phone Sue Hannay on 01689 873636 to discuss the surveys in more detail.

In addition to our omnibus research opportunities, Business Advantage can conduct bespoke B2B research for you in almost any part of the world.  For more information on this, or any aspect of your B2B market research needs, please contact: Sue Hannay, Research Services Director on:
+44 (0) 1689 873636, or
sue.hannay@business-advantage.com

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