B2B market research On CAD/CAM Resellers
"We added our own private
questions to the annual CAD Reseller Directory update to identify
potential resellers for our products. We were delighted to
receive data of excellent quality, sourced by highly skilled researchers
at a fraction of the cost of finding the information ourselves."
Howard Rippener, Group Marketing
Manager - Silicon
Graphics Manufacturing & Defence Group.
Our 'UK
CAD/CAM Reseller Database' is the product of scrupulous
annual telephone B2B research of over 200 of the UK's top CAD/CAM
Resellers. Each year our expert researchers interview resellers
to update this database - this is your opportunity to add your questions
to this omnibus survey ('omnibus' because you can hop on and off
with questions whenever you wish) and receive channel intelligence
in the most cost effective way possible.
| Our team of expert
B2B market researchers will soon begin interviewing 200 of the UK's
top resellers in the CAD/CAM market, and you
can add as many of your own questions to the survey as you like.
Just tell us what you need to
know - and we'll obtain the information that leads to competitive
advantage. |
|
We can also obtain market intelligence to
aid your channel distribution strategies in almost any part
of the world; contact our Research Services
Director Sue Hannay to discuss our bespoke B2B research
services. |
You'll know what information you need to make
the right channel management decisions. But here are just some of
the areas that we can research for you:
- their interest in selling for
you
- how they can sell more of your
products/services
- how you can help them to champion
your products/services
- how to maximise e-commerce opportunities
- You will receive information
of the very highest quality. We have been B2B researching
the UK CAD/CAM market for eight years and our professional researchers
consistently obtain highly valued intelligence.
- This is the most cost-effective
way to obtain vital market intelligence. By sharing the
cost of conducting large scale B2B research, you obtain the information
you need at a fraction of the cost of setting it up yourself.
- The findings from your questions
will be exclusively yours to use to your advantage.
- The findings will be actionable.
Because we understand your market, we can recommend the
action that offers the best possible returns.
Gain competitive advantage by:
- assessing the tactics, strengths
and weaknesses of your competitors
- identifying and exploiting new
business opportunities
- tailoring your marketing activity
according to the actual needs, attitudes and perceptions of
end-users
- maximising sales through Resellers
by understanding how they can operate most effectively
Our B2B market researchers will be interviewing around
200 resellers as part of the annual update of our UK CAD/CAM
Reseller Directory. Simply tell us what question(s)
you want to put to them (go to 'Next Steps').
Question phrasing is all important to get the best results,
so we'll agree a final version with you to ensure you receive the
information you really need. Alternatively, tell us what information
you require and we'll suggest the questions that will deliver the
goods.
When the survey is complete we'll supply you with
the findings, with clear and actionable interpretation and recommendations,
set in the framework of your marketing objectives.
Our Omnibus Research Service is sold on a per question
basis. You can put your question(s) to the full sample, or
to a reduced one.
|
Full sample of 200 Resellers
|
|
£495 per question
|
Reduced sample |
|
£395 per question |
Consider these costs against the resources required
to contact hundreds of companies yourself; there is simply no more
cost-effective way to obtain vital market information.
Please note: these costs are for closed/pre-coded
questions (e.g. "What software do you use?"). Open-ended
questions can be costed on request (e.g. "How do you feel about
the software you use?").
If you are already clear about the questions you would
like CAD/CAM resellers or end-users to answer, send them to our
B2B research Services Director, Sue Hannay by completing and submitting
the registration of interest form below.
Alternatively, If you want to discuss the framing of your questions
to achieve maximum effect, or simply wish to talk through other
aspects of these B2B research projects, just contact Sue on 01689 873636,
or sue.hannay@business-advantage.com.
The questions below are just a examples of the type
of questions that could be asked. What would you like
to find out from resellers of CAD/CAM software or hardware?
Price:
- What are your competitors' prices?
- Which brand is the most competitively
priced?
- What are the sensitive price
points for your product range? (i.e. by how much would you need
to adjust the price before there is a significant increase in
sales?)
- If vendors offered extended
credit terms would Resellers increase their business?
- What are the discount levels
offered to Resellers by your competitors?
- What are the trends?
Products and Service:
- Why do/don't Resellers buy from
you?
- What sort of service do Resellers
expect vendors to provide? How could you improve your services?
- Would Resellers be interested
in selling your new product/service?
- How much do Resellers forecast
they will spend with you/your competitors in the next 12 months?
- What value-added services do
Resellers offer their customers? e.g. consultancy, training etc.
- What proportion of Resellers
business comes from PDM products?
- What types of value-added service
do PDM purchasers look for?
Channel:
- How interested would you be
in becoming a Reseller for us?
- What are the Resellers' most
important criteria in selecting a supplier/vendor?
- What is the Resellers' corporate
focus?
- What proportion of Reseller
sales is:
i) direct to users, ii) through other Resellers?
E-Commerce & The Internet:
- What are the e-commerce strategies
of Resellers?
- What proportion of Resellers
business is from e-commerce?
- How are Resellers using the
Internet?
- Do Resellers offer any value-added
services via a web site?
- How could manufacturers help
Resellers more through the Internet?
Image and Promotion:
- Have Resellers heard of your
brand/company? What is their perception of it?
- What have been Resellers most
successful methods of obtaining new business?
- What joint marketing projects
would motivate Resellers best?
- How do Resellers learn about
new software/hardware? e.g. magazines, trade exhibitions, Internet
etc.
When devising your additional questions, please bear
in mind that there is a core set of information which Business Advantage
B2B researchers will be gathering from the CAD/CAM Resellers:
- Full contact details, including
company name, address, Tel & Fax numbers
- Web site address
- E-mail addresses
- Senior decision-makers and job
titles
- Type of Reseller
- CAD/CAM Software sold
- CAD/CAM hardware sold
- CAD/CAM peripherals sold
- CAD/CAM application expertise
- Value added services offered
- Size of company by number of
employees
- Size of company by turnover
- Size of company by number of
CAD/CAM systems sold per year
- When company first started
- When company first started in
CAD/CAM sector
- As a Reseller what are your two biggest threats
in the next 12 months?
- And what do you see as your two biggest opportunities
in the next 12 months?
- As a Reseller what have been your most successful
methods of obtaining new business?
- What joint marketing projects would motivate
you best?
- How do you learn about new software/hardware?
e.g. magazines, trade exhibitions, Internet etc.
The
UK CAD/CAM Reseller Database itself costs £995
+ VAT
and includes a 50-page report on the CAD market and an analysis
of the reseller survey. The report is available on its own
for £250. For more information,
or to order the UK CAD/CAM Reseller Database, click here.
Findings from your additional questions will of course be
exclusive to you.
Registration
of Interest
If you are interested in adding questions to the UK
CAD/CAM resellers survey, please fill in your details below and
click the submit button.
Alternatively, phone Sue Hannay
on 01689 873636 to discuss the surveys in more detail.
Bespoke research We
can conduct bespoke research aimed at resellers or other channel
players operating almost anywhere in the world. For more information
on bespoke research contact: Sue Hannay, Research Services Director
on +44 (0)1689 873636, or sue.hannay@business-advantage.com,
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