Why do Market Research in China? To understand and plan the growth of your business.
China is now the world’s second-largest economy by nominal GDP. Until this year (2015) China was the world’s fastest-growing major economy, with growth rates averaging 10% over 30 years. Continue reading Some thoughts on how to do B2B Market Research in China
The CAD Trends 2016 report includes survey results for the last 3 years and predictions for up to 5 years into the future.
The report, in the form of a graphical PowerPoint® saved in a PDF file, is quite high level and easy to scan. It can be downloaded here.
6. Sample Buyer Persona Guide for Interviewers
Please understand that this is an interview guide, it is NOT intended as a questionnaire and should NOT be used as one. It is just a guide to some subject areas that the conversation must explore when seeking profound insights for a Buyer Persona. Continue reading Sample Buyer Persona Guide for Interviewers (Part 6 of 7 Series)
5. Common Buyer Persona mistakes to avoid
- NOT DISCOVERING PROFOUND INSIGHTS
Personal and company details, professional role details, even their goals, are easily obtained by you or your competitors. These are important parts of recording your research but the least important parts of your Buyer Persona.
To persuade buyers to choose you, your personas should include profound insights into behaviour including Continue reading Common Buyer Persona Mistakes to Avoid (Part 5 of 7 Series)