“People buy what they need from those who understand what they want” (Bill Brooks and Tom Travesano).
Learning what customers want entails listening to the voice of the customer and there are many focused types of market research that often can and should be part of a programme to better understand what customers want.
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Key Insight: For CAD, Desktop Hardware usage is forecast to decline, Mobile and Virtual Hardware usage to increase.
This post publishes more specific details on current and future intended usage of different hardware for CAD from the Worldwide CAD Trends 2016 Survey. These survey results are based on responses from CAD users, Designers, Engineers, Professionals including managers and senior executives.
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Key Insight: CAD Users who upgrade their CAD software see 16% Productivity gains in ~2 months
This post publishes more specific details on the CAD productivity impact of software upgrades from the Worldwide CAD Trends 2016 Survey.
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