In this 9 part series of blog posts titled, “Your Guide to Market Analysis for B2B Business Growth” we’ll present an up-to-date overview of how to use Market Analysis to prioritize and validate business growth ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimizing business risk.
The 9 parts of this blog post series are:
- Introduction and What Do You Need to Analyse
- Identify your Target Market
- Market Sizing
- Market Segmentation
- Market Opportunity Studies
- Competitor Analysis
- Voice of the Customer
- Conclusions and Case Study
Enjoy! And let us know what you think… Continue reading Your Guide to Market Analysis for B2B Business Growth – What Do You Need to Analyse (9 Part Series)
5. Common Buyer Persona mistakes to avoid
- NOT DISCOVERING PROFOUND INSIGHTS
Personal and company details, professional role details, even their goals, are easily obtained by you or your competitors. These are important parts of recording your research but the least important parts of your Buyer Persona.
To persuade buyers to choose you, your personas should include profound insights into behaviour including Continue reading Common Buyer Persona Mistakes to Avoid (Part 5 of 7 Series)
It’s probable that no one in your company has the information needed to create insightful Buyer Personas and you certainly can’t make it up so research is required.
The foundation of Buyer Personas is comprehensive research into buying behaviour, skilfully conducted by experienced personnel to uncover deep insights into buyer mindset and decisions. This encompasses qualitative research, ethnographic research, business anthropology, digital anthropology and buyer psychology.
So how do you do that research? Firstly you need Continue reading How Do You Create Buyer Personas? (Part 4 of 7 Series)
Buyer Personas should be used by everyone who, to do their job, needs to become an expert on your buyers in your customer companies. For example every marketer developing marketing strategies or content and every sales person (up to and including the CEO) implementing sales strategies and tactics. The resulting improved marketing and sales should lead to more revenue or more customers or both.
Further benefits relate to Continue reading Who Should Use Buyer Personas? (Part 3 of 7 Series)