When CEOs plan to achieve their strategic goals, they usually aim to do one or more of: increase unit sales, grow market share, increase prices, buy competitors, discourage new entrants, attack new markets or cut costs - all leading ultimately to increased profitability and company value. Successfully executing these strategies requires optimal pricing. This white paper explains how to find out what that is, create a pricing strategy, do pricing research and implement product pricing changes - all to support successful execution of your company’s chosen route to higher profitability.
"Fewer than 15% of companies do systematic research on this subject ..."
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